Driving External Traffic to Amazon Part 4

[et_bloom_inline optin_id=optin_3]

Paul Harvey is with us talking about using bots for driving external traffic on your external website or landing pages.

Traditional Setup stage

The chat widgets most people are familiar with are the little box in the bottom right hand corner
It requires a bit of techie stuff but can be done easy enough and helps with driving external traffic
What works better is using the Facebook Messenger as your helpdesk

Looks identical to all the other chat software like Twilio
Except if has the Facebook Messenger logo
When they click on it they see their own Facebook photo and can chat to the Bot flow or a person manning the bot
There is automation there to show when it’s live and can chat
And it is FREE, you can set it up on your Shopify site

Buyer can’t find something on the site
Click on the bottom right hand side corner where the Messenger logo is
Then it will ask a set of options for you to pick
Click on ‘tell me about new sales promos’ and the chat bot will send this through
They can walk away and continue the chat on their mobile Messenger app
If they then select they want to speak to someone then just select and real person receives the chat notification to continue the conversation

Once a customer engages with your Messenger Bot then you can connect with them whenever
They are your customer until they unsubscribe
Just copy and paste some code into your WordPress or Shopify website and you are done
The widget appears on your site
Then you setup the backend to automate everything for you

It will capture the names of people who have interacted with your chat bot
It will also measure how long it’s taken them to respond
You can only message a customer within 24hrs of their last interaction with the bot
So keep them interactive the whole time and you can track this and tag them accordingly

Using your funnel or sales page, you can now include the Messenger Bot in your funnel too
Have the Messenger icon there on the last page of your sales funnel before they go to Amazon
Then if they have any questions you can tackle it
Three points of contact:
- Email address
- The Facebook Pixel
- The Messenger Bot

Whenever someone with a Facebook profile and logged in to Facebook then Facebook will market back to them on the Facebook platform
Make sure when you send them to a landing page that the pixel is always firing so you can market back to them
Using Facebook Messenger bot you can pixel your links – “would you like this product” the YES button is a link to your Amazon product and also firing as a Pixel too

The Messenger Bot will only pop up below the fold – only one call to action
No leaky funnels thanks
Those that scroll below the fold are the ones that wander
When we setup the landing pages we need to decide are we going from Facebook Messenger to Landing Page or from the Newsfeed to the landing page?
Each has a different view and setup differently

Put the Messenger bot on your website for driving external traffic
Prepare a menu bar with FAQs, Current Sales or speak to a Human
Make sure when someone clicks on sales promos that you give them great advice and offers
Once they have spoken to your Messenger bot, create an automated broadcast that goes a week later – “We want you back, here’s a discount, PDF, blog article about what we discussed”