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Anthony joins about editing your title for your listing
- Listing does not belong to the Seller but it belongs to Amazon
- Rules about who can make contributions and editing your title
- Then it’s the Brand Owner – hence the Brand Owner
- Outside the brand owner and amazon then it’s the person who created the listing
- Unless a hijacker with big selling history then they assume the higher level
Amazon made a change
- Amazon forces changes that may be editing your title
- Forcing the brand name into the Title
- Then you try to make a change and the listing and it doesn’t change even after hours
- Sometimes Amazon switches off your ability to make contributions because ‘Amazon’ made the last change
- You can try calling Seller Support who sometimes ask for proof before changing anything!
Fix it by…
- Create your own website (show web presence)
- Danny uses Strikingly to host his sites
- Create a page – mimic your Amazon listing layout with images and title, bullet and description
- Exactly how you want your page to be on Amazon set your web presence up this way
- This means you are the Manufacturer and hence you have the website
- Raise a ticket on Amazon
- Anthony prefers to speak to Amazon
- When he gets someone on the phone and says I tried to change the listing but it didn’t work
- They sometimes explain Amazon made a change, or sometimes play dumb
- Explain that you tried to make a change to match the manufacturers info and the listing is now wrong
- Amazon is obliged to ensure it matches the manufacturer’s listing
- Because you can give them the manufacturers website they can see it needs to match
- They push through your change and it releases back your contribution changes
Don’t say Brand Owner
- Don’t say you are the brand owner
- Gotta be the Manufacturer as Amazon can’t argue with that
- Seller Support are obliged to make it reflect the manufacturer description
Brand Name in Tag Line
- Brand name kept getting pushed to the front of his title
- If you have a long brand name…will it get pushed to the front?
- He tested it and put XYZ widgets and added a tag line
- By adding the tag line – Amazon pushed his brand to the end of the Title
- He then tried making it longer and Amazon saw this and stopped trying to add the brand name into the tagline
