Join us in this episode with Athena Severi, Alycia Shapiro, Anne Ferris, Georgie Mayhew and Katherine Phipps. I will get the low down on what is going on in their world right now and the impact it is having on their Amazon businesses and services.

A bit of a background

• Athena Severi has been selling on Amazon for five years now
• Alycia Shapiro has been on e-commerce since 2003, she started her private label brand in 2014.
• Anne Ferris has been selling on Amazon for three years with a family focused brand. 
• Georgie Mayhew has been selling on Amazon for about three years and has a seven figure business.
• Katherine Phipps also an Amazon seller shares with us her insights.

While on lockdown..

• Get to spend time with family.
• Get to know your team members and invest in them during this times.
• Put out content that can help people.
• Work with influencers and build a community of customers on social media.
• Work on building your categories: consumables, health and wellness.
• Stay up to date with all the information and look back at the recession from 2007.
• Look at financial instruments being offered.
  • Maintain your payroll and protect your cash-flow.
  • There are opinions that it will be a V- shaped recession, where it will be easier to bounce back.
• Prepare for Q4. 
• Study and connect with people.
• Focus on things that will help you return.
• Improve yourself for 10, 15 or 20 minutes.
• TURN OFF NETFLIX!

Get out of the funk!

• Wake up and don’t get stuck scrolling.
• One tiny success will move your day.
• Change little things.
• Have core goals set up and create accountability with or among your friends.
• Not accomplishing anything builds up to procrastination.
• Procrastination makes us feel bad about ourselves.
• Read one page and get anything accomplished — take small bites.
• Be fearless! Stand up on your own two feet and be fearless.
• What did you do great today and what did you fail at.
  • Everything you do does not have to be right (or perfect). It is what you do to make yourself better.

Time management and Education During Lockdown

• Compartmentalize your time.
  • Spend time with your kids and focus on your family.
• This is a precious time that might never happen again so don’t prioritize education — it comes in different forms.
• Teach your children life skills or business skills.
• Balance your kids day.
• Whatever approach you take with education, it begins at home.
• Teach them how to learn things and learn fast.
• Understand how your children’s learn.
• Teach your children how to run their business.
• Let your kids discover their passion!

How our kids can recession-proof their life

• Get them on Amazon early. Teach them business skills.
• Show your kids that life is limitless.
• Teach them to give back and how to get back up.
• Teach them how to bounce back up emotionally.
• Teach your kids resilience!
• Practice gratitude.

What people should be doing right know

• Find out what your customers want and deep dive on your business.
• Have a positive mindset.
• Reach out to other people.
• Use available data and focus on historical data because the current data is skewed.
• This is the time to go all in on your branding.
  • Update your wordings and make it more friendly and emotional.
  • The same with images.
  • Create a brand story– the customer is the hero of the story!

Connect with our guests on Facebook:

• Athena Severi
• Alycia Shapiro
• Anne Ferris
• Georgie Mayhew
• Katherine Phipps

To get help, or if you have any question then get in touch with us: danny@sellersessions.com

If you are looking for help or more information check out: https://sellersessions.com/case-studies/

Our Sponsors:

• Thras.io – Lead Sponsor https://www.thras.io/
  
• Sellers Alley / YLT Translations – Boat Party https://ylt-translations.com/ & https://sellersalley.com/
• Urtasker – Merchandise https://www.urtasker.com/
  
• GEMBAH – Care Packages https://gembah.com/
  
• pingpong – Lanyards  https://pingpongpayments.com/
• Alex
• De Lilla  – Design and branding https://alexdelilla.com/

SellerSessions LIVE — Tickets SOLD OUT!

Send Danny an email to get on the wait list: Danny@SellerSessions.com

About SellerSessions 2020

• Our venue this year: The David Game Keynote Theatre, with tiered seating.
• This year we are supporting a charity and a portion of the proceeds will be given to  Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
• We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
• Confirmed speakers and more to come:
  • Brandon Young
  • Dr Yev Marusenko
  • Destaney Wishon
  • Zack Franklin
  • Nadine Schöpper
  • Liran Hirschkorn
  • Ivelin Demirov 
  • Dr Ellis Whitehead
  • Paul Harvey 
  • And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.

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✔️ SellerSessions.com/Case-Studies/

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Connect with SellerSessions and DATABrill:

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• Email: Danny@databrill.com