Amazon B2B – Should You Use It?

Darren Saul at Vendo to help brands sell on Amazon B2B, to protect themselves as brands and sell more leveraging the benefits of Amazon B2B listings

  • Looking at Amazon B2B
  • One of hte fastest growing platforms for Amazon
  • Established in 2015
  • 92% of Business 2 Buyers are using it to research Business purchases
  • 82% have made a business purchase on Amazon
  • Have 1m Business users
  • Upto $10bn in revenue annually
  • Aim for $20bn by 2021
  • B2B market in general is $889bn in 2017 – Foresters
  • Amazon now stealing a big market share of B2B customers

Stats and Devices

  • 61% are using mobile devices to purchase
  • 41% preferred shopping on mobile to desktop
  • Continues as almost 70% of Amazon purchases are on mobile
  • 73% involved in B2B purchases are millennials

Enrolment

  • Go to Amazon business portal
  • Same seller feed as you would get under your professional account
  • No long term contracts
  • Referral fees of 8-15% depending on what you’re selling
  • Discounted fees are similar to Seller Central
  • Some incentives for certain categories

Eligible Categories

  • Every category is eligible for Business
  • No extra cost so might as well offer up all of your items
  • Just come up with a discount structure you want to offer for business pricing
  • When you log into your own business portal you see offers from other sellers selling on business with much bigger discounts

Categories

  • Government, Manufacturing, Energy, Healthcare, Education and Hospitality are where teh buyers are coming from
  • Stationery are the go-to
  • Consumables – like kitchen supplies and coffee
  • Plus the large discount range – 5 different quantity discounts available and large bulk discounts to buyers
  • People’s buying habits are 70% of searches starting on Amazon

Off-line Marketing

  • On-line activity through the business portal you can drive off-line marketing opportunities
  • If you see heavy buying in a territory – because you are a 3rd party seller you can see certain info on those buyers and you can target your sales people to go to that territory and target that customer

Augmented Listings

  • Augment your listings with CAD drawing in Industrial and Scientific
  • You can add user guides to your listings to educate your customers
  • Add credentials to your profile and you get ranking juice and a business seller badge as well

Benefits

  • Reach millions of Amazon business buyers over 1m right now
  • Tons of features and enhancements for your products
  • Develop additional marketing channels on and off Amazon
  • Sell in larger quantities and establish a continuity relationship with your client both on-line and off-line

Payment Terms

  • Platinum stores get paid a lot faster
  • Payments to B2B are paid on invoice from a week to 3 weeks
  • As a whole seeing a lift of 7-11% on sales volume after a couple of months

Contact

Learn How You Can Apply The Same PPC Strategy On Your Amazon Business

Sign Up And Get Started Right NOW!

Click here to access your download https://docs.google.com/presentation/d/16GV9WsUJiL9WeO-OVAtWV8jziMUktKJBRztgr52roak/edit?usp=sharing

Share This
%d bloggers like this: