Amazon Black Friday Checklist Part 1


In this episode Danny and Liran go over the Amazon Black Friday checklist that you can give to a VA or team member to implement and check before one of the most important days of the year kicks in.

Listings

  • Check for hijackers on your listings
  • Make sure you OWN the buy box – don’t let a hijacker get sales and have crappy stock shipped from China and get you poor reviews on your listing
  • Check listings are not suppressed and fix any biting issues prior to the day (look at SentryKit as a tool to help protect you)

PPC and indexing

  • Check ad positions (beforehand and also on the day in case people jack them up) manually on your PPC ads to make sure they are appearing (main keywords)
  • Make sure all your keywords are indexing organically (Amalyze is the chrome plugin tool for this)
  • Review your daily budget caps (often people run out of budget so be 2-4 times higher depending on your strategy), you may not adjust bids but it’s worth checking your budget cap is optimal
  • Clean up any under performing campaigns and negate non relevant search terms
  • Check your are in the correct browse node – Amazon can have you in the wrong browse node

Inventory

  • Check for stranded inventory, Reserved inventory and FC processing numbers for each product
  • Max Order Quantity – Check for any inventory restrictions (from a past promo)  
  • Review your shipped and received in shipping plans to see if there are any discrepancies
  • Check inventory levels and send in now (sending in loose carts) if you have a short fall (check last years sales)

This Black Friday Checklist comes back with Part 2…

Contact

Get FREE tools when you subscribe to the mailing list

Go to Your inbox to get Your:

•Private Label Calculator
•PPC Optimization Tool
•Amazon Refund Tool

Share This
%d bloggers like this: