Amazon Choice, Best Sellers Badge and Category optimisation


[et_bloom_inline optin_id=optin_3]

Kevin King joins and updates on his conference schedule and what he’s been upto and Amazon Choice Badge.

  • Amazon Choice badge has been around about a year
  • Consumers think its like an ‘editor’s pick’ and human person has chosen it
  • But it’s really an algorithm driven process
  • Main thing it’s used for is Alexa – order me some toilet paper and it knows which one to order by the one that has Amazon’s Choice
  • Based on blind buys – based on what people add to their cart without worrying about the brand name etc.

Purchase intent

  • Adds to cart, a bit of the wishlist and the purchases
  • Which ever has the highest ranking for that keyword gets the badge
  • You could have it for one keyword and not another keyword – it is not based on ASIN
  • Diabolic Labs – Traffic bot can help your ranking for Amazon Choice badge here (but needs some programming skills)
  • Kevin has tried running this through the software to test it
  • Can’t have Amazon Choice and the Best Seller badges at the same time

Voice Search

  • It’s growing but has maybe 5 years away before it dominates
  • If someone is just selecting the product based on the badge then there’s no context to it
  • If a voice command for toilet paper – then what colour, softness, cheap, etc…
  • For Sellers – the more important thing is that most Prime buyers have no idea what it is for. It’s almost like a social proof badge to increase conversions

Best Seller Badge

  • It’s the best seller in the category
  • Based on sales volume but not really conversions on keywords
  • Old-school 2-3yrs ago – carefully choose your category, not the biggest but a lower category where you can go in and dominate to get the Best Seller badge
  • Some categories in Amazon are picked and the top 2 in sub-nodes are lifted and displayed on the front page for the category
  • Was a way to get page 1 with less BSR and reviews
  • NOW – you could be doing yourself a dis-service doing this
  • From a PPC point of view – every ASIN and Keyword has a relevancy from 0-100. Higher the score the cheaper your PPC is going to be and more opportunities for impressions
  • Amazon no longer has a threshold for relevancy
  • It will hurt you in PPC as Amazon won’t see you as relevant because you will be in the wrong category

Keywords that people search but buy less on

  • Viral Launch – Data tells them that 50% conversion rate on exact search volume is the best you can get
  • If you’re using one of those tools – best case is 5,000 sales off 10,000 searches
  • High Volume search term but it has a 5% conversion rate – but a lower search volume but with higher conversion is a better choice for you
  • Be careful which keywords you go for
  • Tools: Helium 10, Magnet 2, Black Box
  • Viral Launch tools – launch service, market intelligence
  • Seller.Tools
  • These are the best for creating your listing

Relevancy

  • You must find the sweet spot for relevancy as you  can’t just bid your way in
  • Amazon is countering some of this fake reviews stuff – some listings are showing only three reviews and a 4.7* rating
  • They are profiling the Amazon customers (because Amazon knows) and giving a subset star rating from what the ‘relevant’ buyers are saying
  • This is really going to battle the people that are ‘gaming’ the system
  • This will really start to target the black hat tactics
  • There was also a lot of buyer accounts shutdown by Amazon too (for review manipulation)

Get Quality Reviews

  • Put out a really good product and you’ll get reviews naturally

Contact

RELATED POSTS

Amazon Frequently Bought Together Feature
Unlocking Click Bias Secrets Seller Sessions A9
Colin Raja Seller Sessions Podcast (1)
Shopping queries dataset Seller Sessions
Seller Sessions Podcast Elizabeth Greene
Multi objective ranking
seller sessions the complete guide to autocomplete on amazon
1 2 3 98
databrill logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…

Table of Contents

Latest Podcasts:

Databrill Logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…