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Ivelin Demirov, Anthony Lee, Casey Gauss, Tom Wang and Paul Harvey all join to give the community a run down on what is working right now – When it comes to ranking on Amazon in the current crisis.
A bit of a background
- Paul Harvey is the co-founder of Seller Chatbots and is an Amazon mentor.
- Tom Wang is seven figure Amazon seller and he coached over 800 people in Vancouver.
- Ivelin Demirove is an Amazon Seller and Founder of the Orange Hat Hackers Movement
Take Advantage of the Current Climate
- This depends on your product or niche.
- People selling non-essential goods, Facebook ads are increasing.
- If you are selling supplements — now is the right time to advertise.
- Stop all ranking process — a lot of products shipment date is moved by a month, the conversion good will not be any good.
- Switch everything to FBM listing.
- Should you rank? Find out f you have the right product right now.
- If you have the inventory and means to fulfilling it, now is the time to drive keywords ranking.
- Find out what people are searching.
- The A9 algorithm weights ranking based on availability.
- At this time, things are not normal on the ranking platform.
- It is also advisable to lean back because of the delay time.
Strategy During This Downturn
- What is your goal? if it is cash flow then sourcing and then flipping products.
- Lean harder into branding right now because everyone is on emotional alert and you can win more customers with your impact
- If you have a war chest then work on ranking on keywords.
- Blitz strategy: get as many sales possible through two types of super URLs. This can work really well, targeting two to three keywords.
- The downside: rebates can cause you a lot of money and that adds up.
- Instead of two weeks, you can do this steady approach up to 30 or 45 days. You still want to rotate between this super URLs.
- By targeting keywords for 30 to 45 days, you don’t have to give away that many units per day.
To get help, or if you have any question then get in touch with us: danny@sellersessions.com
If you are looking for help or more information check out: https://sellersessions.com/case-studies/
Connect with our guests:
Our Sponsors:
- Thrasio – Lead Sponsor https://www.thras.io/
- Sellers Alley / YLT Translations – Boat Party https://ylt-translations.com/ & https://sellersalley.com/
- Urtasker – Merchandise https://www.urtasker.com/
- GEMBAH – Care Packages https://gembah.com/
- pingpong – Lanyards https://pingpongpayments.com/
- Alex De Lilla – Design and branding https://alexdelilla.com/
SellerSessions LIVE — Tickets SOLD OUT!
Send Danny an email to get on the wait list: Danny@SellerSessions.com
About SellerSessions 2020
- Our venue this year: The David Game Keynote Theatre, with tiered seating.
- This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
- We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
- Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.
? Need help with your Amazon PPC?
Check out what we do here: ✔️ SellerSessions.com/Agency/
Take a look at some of our client case studies:
✔️ SellerSessions.com/Case-Studies/
❌No Set up Fees
❌No Long Term Contracts
Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend
Get in touch for a free account audit…
Connect with SellerSessions and DATABrill:
- https://sellersessions.com/agency/
- Email: Danny@databrill.com
