Beyond The Conversion – Facebook Ads for Amazon Sellers

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The good doctor returns for a packed show discussing the data and the results outside of the final click attribution on Facebook Ads. We cover how Amazon Sellers can extract the most out of the many given situations pertaining to their own products and branding work…

A bit of a background

  • Dr. Yev Marusenko is the founder and CEO of ZonTracker.
  • He bridges the gap between external ads and Amazon sellers.

How Ads impact your business

  • Ads increase the possibility of a purchase, it creates a branding ad and their journey into your funnel.
  • You need to consider if your product is matched with the platform where you are planning to market your product.
  • Consider your target, strategy and end goal. Select the right social media platform for you.
  • The strategy depends on your margin and how far back your data goes.
  • Price point is decided by how far back you have tested and how much is your budget.
    • You need to have a good LONG history to do this and make sure you get good return on your investments.
    • This type of data is INTERNAL: know your customer, how they buy, their behaviour and so on.

Facebook Ads: Breaking It Down

  • Facebook ads have secondary touch points or indirect touch points.
    • Aside from branding, you also create multiple touchpoints.
  • Facebook allows you to start creating a long relationship with your prospective customers.
  • You create a long relationship with then. Example: Conferences
  • The data might not look that good BUT there are sales made through direct messaging, via private messaging or they ask you where they can get it and go straight to your website to purchase.
  • Indirect sales. Engagement happens on Facebook.

Purchases versus Engagement

  • Facebook ads can be of two kinds: those with purchase and those without but you get a very high engagement and see people talking about it.
  • As mentioned, not only do you get multiple touch points, you trigger multiple responses.

Facebook Ads Tips

  • Make sure you have a page — even a simple one.
    • This has another impact in your ranking — Amazon can see external data plus your Facebook ads traffic. These all come together to contribute to your ranking, on Amazon and off Amazon ranking.
    • People look for your product – make sure to have these in your SEO keywords on your page.
    • You can give instructions there to your possible buyers like buying with a code or go to your Amazon store and so on.

Connect with Dr. Yev Marusenko:


?Book your Tickets HERE

  • A third of the tickets have been sold out. We released limited Tickets to our previous delegates last year. We have a short run of Early Birds and will release General Admission thereafter. Last count we have 76 tickets left . 
  • Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.
  • Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party” on a first come, first served basis.

Our Sponsors:

About SellerSessions 2020

  • Our venue this year: The David Game Keynote Theatre, with tiered seating.
  • This year we are supporting a charity and a portion of the proceeds will be given to  Tomy’s pioneering studies for prevention of babies born asleep:
  • We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
  • Confirmed speakers and more to come:
    • Brandon Young
    • Dr Yev Marusenko
    • Destaney Wishon
    • Zack Franklin
    • Nadine Schöpper
    • Liran Hirschkorn
    • Ivelin Demirov 
    • Dr Ellis Whitehead
    • Paul Harvey 
    • And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.

Buy Tickets HERE

Don’t just take our word for it…

Michele Venton
?“The first of its kind!”

Steve Consalvi
?“Best seller event so far!”

James Cissel
?“Insightful and actionable”

Ott Kraut
?“Fresh insights. Generous sellers. Recommended!”

Andrew Tainton
?‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
?“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
?”Quality Actionable Content”

Simon Booth
?“Professional high-level informed learning community”

Steve Kong
?“Informative, enjoyable, bring on next year”

Mark Jennings
?“A day and night to remember!”

? Need help with your Amazon PPC?

Check out what we do here: ✔️

Take a look at some of our client case studies:

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit…

Connect with SellerSessions and DATABrill:


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Colin Raja Seller Sessions Podcast (1)
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