Building and Leveraging Lists for your Amazon Business


Chris Rawlings from Judo Launch talks about building and leveraging lists. He started as a scientist and moved into Business. Started an on-line spinal improvement brand. Became a seven figure a year business. Talking about building and leveraging lists.

Building a list for a new Seller

  • Many brands don’t recognise the value of a list
  • Seen as more of a B2B focus
  • Easy to start from where you are
  • As a seller, you already have lots of touch points
  • They buy the brand, open it and touch it – so add an insert in the box that points them to a URL where you collect their name and contacts (give them an incentive)
  • This might convert you 3-10% which sounds low but it adds up – a constantly flow that keeps adding up

eCommerce site

  • With the Traffic to your ecommerce site you can get subscribers for building and leveraging lists from that:
  • Sign-up in the footer of your content pages there
  • The popup form (when they go to leave your page) – you can give them15% off a new order
  • 3-5% conversion rate

Have a List

  • Building and leveraging lists can be almost passive
  • Once you have a list it can grow itself
  • Ask people to refer their friends
  • Give incentives for referrals
  • Use Business Development to develop your list
  • Find a company with a similar product to yours – do a joint content piece together
  • Make a co-created white paper from both of you
  • Make a landing page out to both of your audiences and collect the emails into both of your lists

Run a Competition

  • Buy a load of a competitor’s product and put on a landing page as a competition
  • Landing page as a Competition – to build a list using a competitor’s product
  • Collect the names and emails that you know are interested in this product and this is a prime list for you to then target for your launch
  • Use facebook ads to drive traffic to it – and second prize is a voucher

Leveraging

  • Doing a partnership that allows you to grow your list
  • Or another service with the same customer persona to x-sell your list and you x-sell to their list
  • Build a landing page on unbounce or hubspot
  • Sign up for a white paper on how to reduce nerve pain in 5 mins flat, or sign-up for a webinar on pain relief or whatever
  • Both of you can partner to use the emails addresses that sign-up on both of your lists
  • And on a ‘confirmation’ page you can upsell another products to them

Outreach to a Partner

  • Not like outreach to an influencer on Youtube a bit more involved
  • But you can reach out to an influencer too

Use your list

  • Get feedback on your existing products
  • Ask what new products they want – poll people on which of these are most interesting to you
  • Just another mail merge tool on Google – send upto 400 email a day
  • Use this with Streak CRM to capture input

Use these for Marketing

  • Ask them for video testimonials
  • Great for re-targeting and is the highest leveraging way to bring people back
  • Without a list you don’t have a customer eco-system
  • Get quotes and testimonials from the list
  • Ask them to generate content for you to tell their story

Fail

  • Hard to build a list
  • It needs to work for you not just someone’s method but your own
  • Some products are not desirable enough to do testimonials and stuff

Contact

  • chris@judolaunch.com
  • Judo launch gives you the ability to short-cut this and build a list quickly. Add on called list-boom which lets you keep the email addresses from your launch

Make your VOTE count!

Your community needs you!

We will be in touch shortly with further details. Don't for get to share this page with the community.

Share This
%d bloggers like this: