Liran is here and we’re going in-depth on his journey to Amazon and beyond covering his parents instilling in him the ability to achieve, most important daily metrics, the book that most influenced him and what his current sourcing strategy looks like.
Danny is joined by Anthony Lee, Brandon Young and Liran Hirschkorn in an open discussion about GURU bashing and how the laudable goal of highlighting bad practice and even fraudulent behaviour might lead to toxicity or maybe backfire on you and your integrity. Is the sacrifice worth the risk…
We are back with Liran Hirschkorn talking Amazon Video Ads and his experience in the trial he used a year ago, plus the story of Amazon blocking ads for CRAP products that can’t realise a profit (CRAP) meaning those vendors can’t shift inventory without dropping their price to Amazon fixing the problem
Liran Hirschkorn is with us on misuse of sales rank and how Amazon ToS is vague on the wording but brushing, rebates and coupon codes might be leading to review manipulations and impacts to best seller ranking that Amazon will certainly frown upon.
Liran joins us to educate on ppc and listing optimisation drawing attention to our biases and emotional attachment to keywords and PPC campaigns often to the detriment of revenue and profit. Be objective and let the market and data guide your decision making.
Part 2 of our 2018 Round up with Kevin King and Liran looking at the rise of Black Hat tactics and how Amazon will respond in 2019, challenges to AMazon’s dominance and how smaller sellers will be squeezed by big brands