Part 1: 2018 Round Up with Kevin King & Liran Hirschkorn


Liran and Kevin King join for a 2018 roundup going through the changes we’ve seen in Amazon looking at reviews, rating of Buyer Accounts, the rise of the chatbots and what’s coming in 2019…

  • 2018 has been a year with a lot of changes in Amazon like sponsored products to massive review sweeps, black hat creeping up
  • Lots of change and 2019 will not be different in terms of change

Rise of the Bots

  • Liran using bots and flows and sequences, not using on a very regular basis but will do for Launch and Lightening Deals
  • One of these bot lists is a Deal Club list with deep discounts and another is for people who love his brand with minimal discounts
  • A lot more responsive as an audience
  • Facebook looking to charge for the bots in 2019
  • Bots on Instagram will come out in 2019 and maybe Facebook will start charging in WhatsApp
  • Only some of the advanced sellers are using them today – it’s a different way of thinking and a lot of average sellers struggle to get their heads around it, not very intuitive
  • Those doing it correctly are seeing results
  • SMS is getting better results than chat bots too in 2019

Ranking

  • Ranking and then dropping off…often times it’s down to the implementation
  • 1 day, 7 day, 30 day launches
  • Search, Find, Buy is the best way to launch – just as the buyer would do
  • Most of the URLs will still work (ASIN, Brand, Storefront URLs)
  • Helium 10 has the CPR method that’s not too bad
  • Got to have a good listing, good price and people need to want your product to ‘stick’
  • The vast majority of products on Amazon make their money on 3-8 keywords
  • A prong approach is to use URLs, use your group, use Amazon giveaways and use influencers – flood it with multiple directions because Amazon likes this
  • Show diversity to your Amazon listing as it’s more effective – Google ads, Facebook source, rebate coupons, all of this helps
  • Need a strategy for post-launch to maintain velocity, pricing, aggressive PPC keywords and use all these signals together

Amazon Buyers being Monitored

  • Amazon is looking at Buyers – they are scoring customers
  • Leo Limin talked of this on Seller Sessions
  • People on launch services buying stuff for $1 ten times a week is being tracked and flagged by Amazon
  • Algorithm wants to target the ‘right’ kind of Buyers
  • Mix in ‘regular’ customers to your launch service pool of buyers to help with the algorithm
  • Amazon looking to remove these bad Buyers accounts
  • If Launch services cannot filter these out then you do it manually through Facebook and your own lists for launches
  • Amazon places limits on the number of reviews people can leave and even on review velocity against your product – too high a review velocity and it will bite you
  • The Amazon Giveaways can also be used to help launches

Amazon Giveaways

  • The more you can use Amazon internal systems the more Amazon favours you
  • Use Amazon PPC and go heavy to start
  • Leverage the Amazon Giveaways to get more juice from Amazon
  • Set this up in your Buyer account and click on your own PPC ad and setup the Giveaway on the listing page and buy 5-20 units to give juice to all the Amazon algorithm triggers
  • Give Amazon what they want within their system and they’ll favour you for it

Don't Leave Money On The Table...

 Use The Same PPC Hacks On Your Amazon Campaigns!

You have Successfully Subscribed!

Share This
%d bloggers like this: