Coronavirus Update For Amazon Sellers (Part 1)

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Here are some the items discussed over both episodes…

Our Guests

With Steve Simonson , Chris Rawlings, Chris Davey, Jana Krekic, Jelena Nuhanovic, Shane Oglow, Augustas Kligys, Paul Rafelson, and Kian Golzari

The only way we can get through this is to think logically.
The behaviors that we are exhibiting is significant.
Be cautious and take care of ourselves — we will never know the full facts but things will get better.
Be very pragmatic and look at all sides of the data.
Focus on the work at hand so that when this blows over, you don’t get suck in the drama.
Check out Dr. John Campbell’s approach: https://www.youtube.com/channel/UCF9IOB2TExg3QIBupFtBDxg

Currently China has export COVID cases so self quarantine is a requirement for anyone coming in to China.
China is now one of the safest places in the world.
Factories are returning to normal, shipments are going out.
China is back to normal in terms of factories.
- They have adjusted cleaning SOPs everyday.
- People get their sanitation kits.
- Their own hand sanitizers.

There are long lasting economic effects.
Amazon sellers have to start thinking about their plans and what products to sell.
Discretionary spending will come in.
Sellers will see their sales drop — it is a contingency they have to plan for.
Market conditions have changed so we have to be ready to change and pivot, adjust to the changes.
Take a look at your business and see if you are providing something of value. Re-evaluate.

Conversion rate has gone up for health and household, food and beverage– sales have risen. Supply has become a problem, the effect is to adjust PPC and inventory management.
PPC need not be too aggressive when the account does not have that many in terms of stocks.
We would either pause or discontinue PPC for products that are not selling right now or we just do a lot of bid management and budget control.
PPC Suggestion
- Review last month’s performance from last month’s rate.
  - #1 IF the conversion rate has dropped significantly in the last week or two, consider pausing them for a while.
  - #2 Review last month’s performance for each product if the product sales have dropped off the cliff but ad spend had stayed the same, consider pausing the campaign for that product OR
  - Leave your best keyword for that product and keep them running in exact match
  - #3 IF you are not afraid of running out of stock then you might be able to double down on some keywords. HOWEVER, we do not generally recommend increasing bids too much on auto-broad and phrase campaigns because Amazon is being given out a lot more bad clicks in 2020 than it was doing a year ago.

Be pragmatic. Be prudent and select essential items.
Ask yourself what will you be buying with only this much money?
Know that there is a huge demand for certain products — there will be massive lay offs.
Help people out there and help your business.
Sanitizers and masks are NOT the future. It takes advantage of the situation.
Think of innovation of products that will answer future needs.
Arts and craft and home schooling looks like the future.
Products Banned: infection, gels, antivirus.

CLICK HERE FOR PART 2!

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Our venue this year: The David Game Keynote Theatre, with tiered seating.
This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.