Custom Design Your Own Amazon Products Part 3

Ash Monga joins the show talking about how to custom design your own Amazon Products.

Ash is from Imex Sourcing Services and been in China for last 7 years helping people get product from China with finding factories, background checks and logistics working with e-commerce sellers

The product is called the ‘deck hook’ and allows you to carry any skateboard on any backpack.

Before the product you had to buy a skateboard backpack at $80 to $250

This product is priced at $35 and works with any skateboard and backpack so very versatile.

Basic Design – How to Design your own Amazon Products

  • Robert Simpson is Ash’s partner and came up with the concept
  • He drew it up on paper
  • Ash went to a CAD designer and got it made up
  • He went to a professor at his college to create his prototype
  • From there it came to Ash and made it

CAD person needed

  • Much easier to find someone on Upwork that knows how to design your own Amazon products from a CAD perspective
  • If you want to work closely with the designer then it’s a bit harder
  • You can find them pretty easily but they specialise in certain industries (like furniture)


  • Once we developed the prototype it was not a complex product
  • First version of CAD design and then went to prototype
  • Then relied on the prototype and went to the manufacturers


  • It was made out of metal and the angles are quite specific
  • Was some basic metalwork only needed on this
  • Used fedlock a magnetic part to hold the straps together
  • In-house prototyping for this product

Seeking a Factory

  • Ash’s background is heavily in sourcing
  • Got hold of the sample
  • Went to factories that we’ve worked with before that we know would be good at new product development
  • Hard to get factories on-board as it breaks their mass production model
  • New products can face pressure from factories
  • We had worked with them before so some trust already built


  • Less than $5k for the whole thing to get to production prototype with CAD, Professor and Prototyping in factory
  • A good sign for new Amazon Sellers to make new products

Best Approach for a New Person wanting to know How to Design your Own Amazon Products

  • Know you market really well and what the pain points are – single most important factor
  • You don’t need a sophisticated product but it does need to fix a pain point for a sizeable market
  • Choice of materials can influence cost
  • Think 3 steps forward on what the  end product would look like and work backwards
  • How can I simplify manufacturing and use more cost effective materials
  • Good idea to get your supplier on early and explain you have a vision for a very similar product and are looking to add a couple of features
  • What’s the lowest cost methods to create a new iteration of an existing product


  • Were unsure about whether to go for one or not
  • Low cost strategy for a provisional patent for upto 12 months
  • You can after 12 months file for a full patent which is more expensive
  • Provisional
    • Lawyer spends a little time to document what your product is not in too much detail
  • Full patent
    • We went for it about 2 months before the provisional expired
    • It was out biggest expense
  • Was worth it to defend the product in the future in many marketplaces
  • Unless you are really sure it’s probably not worth spending on it as if Apple and Samsung can’t them why do it
  • The patent does carry weight with Amazon and protection though


  • Went to get funds on Kickstarter
  • Outsourced the pre and campaign management to a company that specializes in crowdfunding
  • They did a pre-campaign to establish if there is enough interest in the product in the market
  • Ran FB ads to a landing page to test interest
  • With enough pre-interest in the campaign then agreed to go ahead with a full campaign
  • A lot of people do the Kickstarter to fund the first round of production
  • Ash’s primary goal was to get  market validation rather than funds
  • Goal was to raise $20k (within the first 3 days) but they raised $60k in total!


  • You’ve developed a new product and you need to get it on Amazon
  • New to Amazon so no keywords and no search volume to rank
  • Ash is currently relying on PPC campaigns
  • Next step is to setup Amazon accounts and targeting and keywords
  • Would target keywords that relate to competing products like “backpack for skateboards”
  • Neighbouring keywords would be targeted
  • Do a deep dive into AMS with some product ads running for information analysis

Influencer Campaigns too

  • Sent a number of product to YouTuber influencers and the videos started coming in that really helped the campaign


Contact Ash

Get FREE tools when you subscribe to the mailing list

Go to Your inbox to get Your:

•Private Label Calculator
•PPC Optimization Tool
•Amazon Refund Tool

Share This
%d bloggers like this: