Micheal Hartman joins me today to discuss proactive measures as defence against attacks on Amazon listings. This one is not to be missed…
Stay home, stay safe!
A bit of a background
- Michael Hartman has been selling on Amazon sice 2015.
- He has an agency and a very succesful BSR under 10.
- Michael has launched over 50,000 ASINs in 2 years.
- He is now working on lower ASINs but focused on value.
Increased Incidents of Attacks
- There are more sales, more players and more bad actors now than ever.
- Don’t just rely on Amazon to fix things.
- Take proactive approach!
- There is enough room for everyone but some people think there is not enough room.
Proactive Approach and Preemptive Measures
- #1 Do a flatfile: A flatfile can over ride everything you are doing on the back end.
- If you are doing the brand registry you do the first contributions but if you are leaving certain fileds or spaces blank, then you are leaving yourself open for external contributions.
- How it is used to attack you: your listing can be attacked when people start submitting contributions (called hotworms etc) that can flag your listing.
- They can put in pesticide, covid, corona etc.
- Fill up even with the word NONE.
- #2. Have a back up of your listing.
- Make sure to have a back up of your photos, descriptions.
- #3. Check your listings: Do regular checks.
- Download your flatfile and see if anything has chaned from the last time you have uploaded it.
- This is how you know if you are under attack. Or you have missed a field.
- When it has indeed changed, update your flatfile or reupload the one you originally have.
- #4. Check your review for HazMat attacks.
- Words like: batteries, double A, medical device
- How to fix: Go through HazMat Excemption Sheet.
- This way you just remove all of the flags across the board.
- #5. Upload a flatfile with a static URL of your images: When you get attacked with non-compliant images.
- #6. Download reports at least ONCE A WEEK
- You get to see if there are any changes: nodes, categories have been changed etc.
- Someone changed your listing and you did not know.
- Search terms will be suddenly empty and you now have proof that it should be populated because you did not make any changes.
- These reports also work as your records, and evidence.
- TO DO:
- Download Catgeory Listing report
- Check your mastersheet and compare.
- Make sure you have a mastersheet in the first place.
- Check other variables: review scores etc.
- #7. Do not rely on apps that check your listings.
- These apps do not always check the back end of your listing.
Things to note: Files you need
- Flatfile
- Category listing reports
- Master file
- HazMat exemption sheet
- Pesticide exemption sheet
- If you start from the middle like , you can work your way up towards brand vision or down to positioning or scaling.
- The main point is: to solve a problem, the path of differentiation.
- Don’t expect to hit it big on the first try.
Free Tips!
- Get on other advertising platforms.
- Dropshipping is dying.
- Adwords can be profitable now.
- Facebook ads etc
- Victoria’s Secrets is closing hundreds of their physical stores.
- There are always ups and downs in business — be on the right trajectory.
Next 6 months?
- Online shopping in general will boom.
- Online games is huge.
- Shopify is the next gold rush.
To get help, or if you have any question then get in touch with us: danny@sellersessions.com
If you are looking for help or more information check out: https://sellersessions.com/case-studies/
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SellerSessions LIVE — Tickets SOLD OUT!
Send Danny an email to get on the wait list: Danny@SellerSessions.com
About SellerSessions 2020
- Our venue this year: The David Game Keynote Theatre, with tiered seating.
- This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
- We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
- Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.
? Need help with your Amazon PPC?
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✔️ SellerSessions.com/Case-Studies/
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