How not to Optimise your Listings on Amazon

[et_bloom_inline optin_id=optin_3]

Arabella talks about how to optimise your listings and is a multi-channel Amazon Seller and runs a listing optimisation service for sellers.

  • Remember the 250 character length – now Amazon has shortened them down
  • They have their own optimisation data that they have used on their own Amazon Brands (typically 80 chars)
  • Pipes used to be trend as well, maybe a bestseller started using it
  • It’s used as a separator but they affect PPC
  • Try and have as few special characters as possible to optimise your listings
  • Main keyword phrase at the beginning of the title – helps index your keyword phrase for your canonical URL
  • Sticking to the 80 char rule it really forces you to consider what keywords you will use
  • Amazon is pushing you to think about the strategic keywords you use

Amazon Shorter titles

  • Forcing your brand name at het front of the title
  • Try and come up with shorter brand names when choosing them to optimise your listings
  • Mobile and other devices it gets truncated after 62ish chars
  • Be even more relevant with your keywords to reach your customer
  • Really long titles are not a great buyer experience and shorter titles work better for social media shares
  • How are you appearing on Google Search (about 70 chars as well)

Manage Buyer Expectations

  • Don’t make outlandish claims and let the customer down when they receive it
  • You will get negative reviews and comments on your listing if you mis-sell people

Subjective terms

  • Things like Top-rated, Best, Flash sale
  • Not ToS Compliant terms and so not good to optimise your listing
  • You should not be using them as they are subjective claims
  • Be feature benefit focussed in your copy
  • Diaper camp bears – optimised for Amazon characters and more ‘functional’ than sexy copy
  • It’s very concise, short, sweet and to the point – and it’s an Amazon owned brand!

Google Amazon Own Brands

  • You’ll find a list of their brands
  • Look at what they do with their listings to learn
  • Great images and enhanced brand content
  • Very good matching to their buyer persona
  • Edgings of the images helps with casting your eye as you go down the page
  • The bullets at the top of the listings are just purely functional – they are targeting the fact that we’re all so busy
  • “What does it do and how does it solve my problem”

Amazon are one of the biggest Testers in the World

Funny Listings


  • A really important part of the listing
  • An under-optimised listing means people are forced to ask questions to answer
  • Look at your competitor Q&As to see what to include above the fold in your listing
  • Always try and be on top of the responses to your questions on your listings




Amazon Frequently Bought Together Feature
Unlocking Click Bias Secrets Seller Sessions A9
Colin Raja Seller Sessions Podcast (1)
Shopping queries dataset Seller Sessions
Seller Sessions Podcast Elizabeth Greene
Multi objective ranking
seller sessions the complete guide to autocomplete on amazon
1 2 3 98
databrill logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…

Table of Contents

Latest Podcasts:

Databrill Logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…