How To Test Your Amazon Product Images Like A Boss

Jodea Pearl Abalos
February 24, 2020

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John Li from PickFu drops by to discuss the best ways (from their in house data) to test product images and what tests tend to offer the best conversion and results.

A bit of background

John Li from PickFu, it is a quick instant focus group tool with 10,000 US based consumers.
You can get feedback about your product by asking questions from your target audience.
You can use this for product sourcing, testing, ideation and product creation or development.

Trends and tests for images

The most important thing is the image. This peeks the consumer interest.
Every single case is different but there are trends we have seen:
- Use as much of the canvas as much as possible.
- Use a zoomed in shot versus tiny product with a lot of white around it.
- When you can, add text where you can — packaging, label or text call outs on the white space around the imaging.
- Consider testing showing packaging
- People want to see what they are getting: like bottles, boxes.
  - This hits the perceived value.
Use props depending on the product. Complicated products benefit from demonstration shots.
In congested categories, most images look the same. Do something different.
- For bundles or collections, show everything that your customer will get. Do not stack them all together.
  - Get them organized and spread out depending on how many they are getting and so on.

Product testing

Ask the right questions or the right way of asking the question.
Question structure: when asking a question, give them the context and ask the question.
- Example, when shopping on Amazon, which product would you choose.
You can structure your questions and send them to your sample target market.

Summary

Maximize the white spaces
Use zoomed in images
Use atractive packaging
Include clear images of the packaging with labels.

Connect with our guest,

John@PickFu.com
Website: https://www.pickfu.com/

To get help, or if you have any question then get in touch with us: danny@databrill.com

If you are looking for help or more information check out: https://sellersessions.com/case-studies/

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Our venue this year: The David Game Keynote Theatre, with tiered seating.
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