Is Content Jacking the New Hijacking?

Chris McCabe returns to talk about content jacking, moving on from listing hijacking.

  • How to deal with it, cope with it and defend from it
  • Somebody changed the image, bullets or brand name
  • Recently people have been calling Chris with people being locked out of their listing
  • You need to understand how to fight back

Competitors taking you out

  • Disruptive and take you our of the game
  • Changing the title, brand, bullets it affects you ranking
  • Some people think their listing is safe as they are brand registered, only one on there
  • Sometimes they will do it to grind you down
  • Some stories of competitors buying a bunch of your stock and returning them to get you black marked with Amazon
  • This is now next level stuff and getting deeper into the catalogue system
  • managing to convince Amazon they are the brand owner and not you

They take over your Brand

  • Brand registry would be your first point of contact
  • But remember it is a small team and they are not prepared for this peak in demand
  • You might have to cut a ticket and escalate with the brand registry team within a day!
  • Don’t give the abuser the time to be on your listing
  • Reporting the seller to Marketplace Abuse (MPA) Teams
  • Report it as listing violations
  • Bad faith changes to the catalogue are happening
  • Know how to report properly to MPA
  • You need to know the other channels to poke them to get action
  • Pursuing your trademark register and report them for violating your trademark and intellectual property

How is this Content Jacking being done?

  • People have been using the flat files and using vendor central or vendor express
  • Doing this to hundreds of listings and creating havoc
  • Possibly internal help is being used to make this happen
  • A really big problem for Amazon here
  • Band Registry 2.0 is meant to lock down any of the fields that other people could fill
  • Brand Gating is another method to look at here

How to fix it

  • I called seller support about this
  • I wrote to community help about this
  • These are the lowest levels of help here
  • To do more – Chris teaches them how to get quicker and real viable action from the Amazon teams
  • Catalogue team must be underwater currently and struggling to keep the lights on – they are under siege
  • Sellers have to stop going and posting your complaint publicly – toughen up and figure out how to get action taken
  • Sellers with their listing taken over now don’t know what’s going on – this is a super new attack vector
  • It might be happening to you If you notice your brand name has changed
  • Some might be more subtle that take 2-3 weeks to resolve the problem
  • In the meantime the competitor has gained rank and sales from you
  • Don’t use traditional methods to fix a non-traditional problem

Escalate it

  • If your title is changed to take the brand name out – you won’t know what’s happening
  • Seller Support have no idea and don’t know what to tell you
  • Try and get to the Catalogue team and hope you get someone good
  • You will change the listing back yourself to be able to fix it
  • Some sellers don’t have the right triggers in to be able to change their listing back
  • Is there any way that Amazon can lock down the listing?
  • Only by getting a friendly account manager on the inside to talk to the catalogue team and get it locked down for you from the inside
  • Catalogue team don’t understand intellectual property or trademark infringement
  • They are taking advantage of how ill in formed Amazon teams are

Amazon taking too long to respond

  • Chris is getting lots of calls about why Amazon is taking so long to respond
  • If it’s taken 7 days though, then maybe you should consider escalating the call
  • Some sellers have spammed them to hell and are now ‘final worded’ on their tickets
  • Queue levels fluctuate depending on how many people are working that hour
  • Depends what is happening – if a lot of suspensions have happened then Amazon teams might be super slow responding due to work load


  • What is the ratio between listing and account suspensions?
  • We all know about inauthentic versus account suspensions
  • Listing suspensions are omni-present
  • Account suspensions are different in terms of volumes happening
  • People weren’t meant to get a second chance on suspensions
  • However Amazon would have lost out on commission earning sellers if this rule had stayed rigid
  • If you’ve had multiple suspensions then you have to consider yourself to be in the last chance saloon

Product Review abuse

  • Product review abuse is on the rise too
  • Review aggregation is happening
  • The parent child separation problem is being aired
  • Hundreds of legitimate reviews being deleted
  • Competitors are attacking established sellers reviews and spreading false claims against legitimate suppliers
  • Seems like potentially internal people in Amazon are working against the system from the inside too

Contact Chris

Get FREE tools when you subscribe to the mailing list

Go to Your inbox to get Your:

•Private Label Calculator
•PPC Optimization Tool
•Amazon Refund Tool

Share This
%d bloggers like this: