Is Vendor Central Worth The Effort?


[et_bloom_inline optin_id=optin_3]

Darren Saul is back with Vendor Central versus Seller Central and a lot of people moving from Vendor Central

  • The Vendor Central account managers were incredibly rare not much in the way of support provided
  • Even when you’re working with a Vendor Manager today they are hard to get hold of
  • Vendo helping brands migrate their vendor central to seller central
  • About 60% of the sellers were on Vendor Central about 18 months ago
  • Shifted to 60%+ are in the 3rd Party Marketplace showing how brands are selling on Amazon
  • Brands are finding that the best way to control their brands on Amazon is in the marketplace

Control Factors

  • Amazon markets the Vendor Central on its marketing tools
  • Today Seller Central now shares a lot of the same tools and Brand Registry 2.0 has helped this shift
  • Aplus content – EPC pages
  • Video was a good attribute
  • Protected as under like a brand registry
  • Headline ads
  • Product Display ads
  • Apart from the badge saying ‘sold by Amazon’ what else is there?
  • Sale return policy under Prime now
  • A lot of automation in Vendor Central that Seller Central does not offer

Vendor Agreement

  • You can negotiate your vendor agreement with Amazon
  • Shipping is included as an allowance – so you’re paying for it but you’re not
  • It’s hidden on the inside
  • Terms can be 30, 60 and 90 days (they take a 2% discount if they pay you in 30 days)
  • Accounting with Amazon over some of the deductions they make on your account – not great data and hard to get your money back
  • Seen a lot of successful sellers on Vendor Central and are doing millions – mostly legacy accounts with other channels too
  • Brands on TV, in Walmart, etc. and they have real relationships with Vendor Managers\
  • A good platform for big TV brands
  • Negotiate your Vendor Central account
  • Leverage your Seller Data to reduce your co-op fees, return allowances, etc
  • Don’t be afraid to ask your Vendor Manager to negotiate

Having Both Accounts?

  • Authorship control of your listing Vendor Central account always wins
  • Worth having Vendor and Seller for this benefit
  • Reviews don’t change much between them – the Vine programme and the Early Review programme
  • The Early Review programme in Seller Central is cheaper than the Vendor Vine programme

Contact

RELATED POSTS

Unlocking Click Bias Secrets Seller Sessions A9
Colin Raja Seller Sessions Podcast (1)
Shopping queries dataset Seller Sessions
Seller Sessions Podcast Elizabeth Greene
Multi objective ranking
seller sessions the complete guide to autocomplete on amazon
A9 Bot How To Get The Most Out Of Your Listing Optimisation (1)
1 2 3 98
databrill logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…

Databrill Logo

Looking for a Better Agency?

Are you a 7 or 8-figure Amazon seller who is…