New Ranking Data for Giveaways & Review Block Checker (URL)


Anthony Lee opens his kimono

  • Amazon is constantly evolving
  • Somethings don’t change quickly, other things can change quickly
  • Had lots of ranking data showing promotions still work
  • You can still make it to page 1
  • Average position move is in the ranking data
  • Others were highlighting that these result are not ‘sticking’ – what’s the truth?
  • Anthony setup a number of different tests
  • And has lots of ranking data to search through

Odd Behaviour

  • Analysed 8-10 days post promotion to see what was happening
  • Went in thinking I won’t see much difference from 6 months ago….but
  • Looked like things were odd and different behaviour
  • A lot of people were not sticking the landing at the 8-9 days mark – should be 2-3 weeks and stay there after blasting
  • Kept finding this happening more often that expected in the ranking data
  • Looked at listings, sales history and blast history to connect the dots

Landings not Sticking

  • It was staring us right in the face
  • It was unfortunately people running promotions that were not sticking the landing
  • They were taking advice that because velocity is king they should focus efforts in a single day to get sales all at once
  • Two months ago that WAS working brilliantly

80% Drop after 8-10 days post blast

  • URLs used were heat seeker promos
  • Sidewinder URL up until 3 weeks ago was the Storefront URL
  • As it wasn’t performing that well we changed the sidewinder
  • So three types of URL types and didn’t appear to have any impact on this
  • Just as many heatseekers and sidewinder URLs
  • URL type was not the common factor – both fell

Other Reasons for not sticking

  • Product wasn’t any good
  • Not good sales
  • Was boosted into it’s position and not enough factors to keep it there

Keys to Promotion

  • Optimisation is key
  • First review and the stars given
  • Plus the pricing
  • Still uncommon for promotion to lose rank that quickly
  • People who saw tremendous drop were the ones that were un-optimised

What is working?

  • Consistency in listings that were gaining or not losing traction
  • They were hitting promo after promo after promo
  • From bigger sellers with a lot more inventory
  • Also saw surprisingly quite a few Helium 10 Sales X-ray graphs – 7 day average
  • When both the lines are closer together rank consistently grows
  • Because people getting consistently incremental growth in sales were the ones that didn’t lose rank at all – but it was slower
  • They made it to page 1 and stuck there according to ranking data
  • The waves were out-performing the solo promotions

Variable Code differentiation

  • We have a feature that enables Variable code differentiation where you could use different codes coming out
  • Those using this capability found much greater success in their promotions than anyone else doing promotions right now

Suggestions for Launch success

  • You don’t have to use a launch agency
  • If you had buckets of money then…
  • Go and try to buy 50 full price sales a day for 10-20 days
  • Nothing is going to happen as a purchase is a purchase
  • As a search – find – buy sales
  • This is expensive and hard to do

Smaller Promotion discounts

  • Do it with Facebook Ads and try to test your audience to get your percentage discount as low as possible
  • The smaller the promotion the less likely the velocity will trigger Amazon changing your rank

Giveaways

  • Vary the amount and a progressive amount
  • Instead of 20/day for 7 days
  • Start at 5 then 10 to mix up the promotion to give away the same amount

URL solution

  • Use SixLeaf Heatseeker for launch service
  • Get them to search for it and buy
  • Create a long-tail with that short tail in it – instead of ‘garlic press’ put in ‘red steel garlic press’ – something that makes the list shorter and so much easier to find
  • And then tell them in the promotion to type the long-tail and find you on page 2 for the promo
  • A hidden keywords one with ASIN on the end – take a search URL and add &hidden-keywords=[your ASIN] – this has worked quite a bit

Stepped Promos and Full Price sales

  • While running promotions you want to pepper some full price sales in there
  • Spread this out over time rather than all at once
  • A trigger to Amazon is the ratio of promo sales over normal velocity – so keep it close to normal
  • Suddenly getting 200 sales in one day for a product that does 5-10 / day
  • Step your promos up and include some full price sales too
  • It will take a little bit longer but when you get ranked it should stick

Reviews

  • Anthony does 65% promos all the time but varies the number of coupons each day
  • Warnings of suspicious activity on this listing and can’t leave a review
  • Some deep discount promotions have triggered a review block previously
  • Anthony has run a lot of promotions at 50% off – no big velocity but had some unverified reviews that stuck
  • Done 95% off and Amazon blocked a customer from leaving a review for this listing
  • Anthony did a URL to ‘check’ if his ASIN was review blocked or not (see shownotes)
  • Any deep discounts (more than 60%) don’t follow up with them for a review request because Amazon gets triggered and can get review blocked for upto 2 weeks

Contact

Make your VOTE count!

Your community needs you!

We will be in touch shortly with further details. Don't for get to share this page with the community.

Share This
%d bloggers like this: