How to Use Free Plus Shipping For Amazon FBA Sellers (Part 2) with Paul Harvey – Session 016

Paul is back with a second installment of Free Plus Shipping strategies for making the most of this innovative selling strategy.

Since the last episode Paul has had many requests for examples of free + shipping products

So here is one – A pillow with glitter that wipes off to show some wording underneath.

Free plus Shipping failures to lookout for

  • The Free plus Shipping customer mindset is very different to Amazon customers
  • They don’t go to Facebook to ‘buy’ that’s why the low-cost product works as an impulse buy
  • Whereas people on Amazon, they will pay what they want for the stuff they want on Amazon
  • And they have a ‘ready to buy’ mindset, they go to Amazon with their credit card out
  • Some of these people do not have Amazon accounts! One customer even asked Paul to reset their Amazon password so he could use it

 

  • Instagram affects free plus shipping – a friend of Paul’s has 5.2m people on Instagram and made 15k in 4 days by sending out a link to his Instagram followers
  • He had 20 copycats straight away – short term burst off of this
  • Influencer traffic is good for short-bursts,
  • If Paul sees that his ‘upsells’ are doing well, Paul will create a new funnell around that offer

Lifecycle of the Free plus Shipping products

  • Facebook ad costs will kill you
  • Made 1.3m in 6m – his ad spend on FB was higher in the later months because so many copycats came in later
  • You have about 1-2 months before ou need to move on and evolve as the copycats are in there
  • It’s a lower barrier to entry and it’s literally marketing

Is there any protection from copycats?

  • No, copycats will come in so short lived
  • A person Paul knew had a shopify store and doing everything through facebook ads
  • He had his FB account sutdown!
  • In his backup he had power-editor and he kept his Pixel so he could re-launch and replicate to go again

After sales follow up

  • Problem is people don’t read the followup
  • Don’t read that it takes 20-40 days shipping but this varies and can be 5 days
  • Sometimes as this is a low price <$10 some buyers just don’t bother with it
  • You could just use a smart email sequence to remind the buyer that it could take 5-40 days and keep an eye out
  • If the customer really loves the product you tell them they can see more of your products on Shopify or Amazon
  • If you send the shopify store you can keep grooming your pixel (Amaon not so much)
  • You don’t want people complaining to the Strype payment provider as they WILL block you account
  • You should setup multiple Strype accounts to hedge against this issue

Research new prods on Amazon with Free plus Shipping

  • It’s lead gen and helps generate customers
  • Think teething necklaces for Amazon – $1-2 from Ali-express
  • I setup a sequence to get them to take a survey on:
    • Please let me know what you think
    • What new products would help you with you baby
  • Do this for market and product research
  • If you groom the audience right you can use that audience to launch your products in teh niche

Other Selling Hacks

  • If you understand how the funnel works you can do a lot with Amazon
  • If you crack the funnel you can send high converting traffic to Amazon
  • Paul has done this and had really good results
  • Product went through the storefront URL with the product name
  • In the funnel have screenshots – assume the customer is an idiot and doesn’t know what they need to do
  • Might be discounted sales but it still works
  • Create a funnel saying if you buy this product A you will get a free bottle of product B
  • In the funnel, I’m just giving them a coupon code to make mine free and Product B is full
  • If you do this a lot you will end up as a ‘frequently bought together’ in their listing

 

Find a product that is a best compliment to yours for this ‘frequently bought together’ hack:

  1. Check that it is in Page 1 top 3 position
  2. Create a Coupon code making yours free,
  3. Create the funnel – really spells out ‘Buy This’ get this FREE and hammer it across with screenshots
  4. Need the link – it is key (checkout YouTube comments)
  5. Run the Facebook ad – BUY THIS, GET THIS FREE

This is completely allowed under Amazon Sales and it’s promoting their product so all good.

Contact Paul

www.epsilonecommerce.com website

Facebook group Builder All for Amazon Sellers – create a funnel

 

 

 

Get FREE tools when you subscribe

Go to Your inbox and complete your subscription to get Your:

•Private Label Calculator
•PPC Optimization Tool
•Amazon Refund Tool

Share This
%d bloggers like this: