Driving External Traffic to Amazon Part 2

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Paul Harvey joins us to talk about driving external traffic to Amazon using Messenger bots and how to design the flow.

They are still so new to the market and Paul started using them a year ago and they have blown up since then.

People were apprehensive when they first came out as Facebook Messenger is so personal.

Big marketers are now pushing ads through Messenger and Paul prioritises those ads from marketers before his emails.

Put a Flow together

Purely for Amazon products is how Paul uses it for driving external traffic
Trying to use Messenger Flows the way they use Sales Funnels – Paul is a huge Click Funnels fan
With sales funnels people go from FB to Landing Page to Amazon
And with this only about 20-30% of people get past the selling on the Landing Page
The creepy sales copy does not work so well on such a personal basis as Messenger
A lot of bot flows don’t let you opt-out in the Messenger flow – still the Wild West here

Start looking at it like a normal sales funnel
What is your lead magnet?
“Get this product 90% off 8hrs only” and please comment below
Either they comment below of click ‘chat now’ button and then Messenger pops up
So now you need to change to a ‘chat’ so a lot more informal
Paul’s first bot was in the Mummy space and he has his setup to pose as a female so it opened with “Hi Honey, how are you today – how are kids, how’s hubby…”
So very informal and ‘chatty’ as an interaction and not a professional environment
Make sure you use GIFs as much as possible
Who is your ideal customer, how do they speak, what do they do?

As soon as they ‘engage’ with the Messenger bots first 2-3 messages they are your customer
So those first couple of messages are crucial to insight emotion to drive external traffic
An open rate of 50% is poor for Messenger marketing
Usually it’s 80% upwards where you are not being spammy

Either give some good content first which includes a tip that points them to your article
Send them a message 10 mins later “here is the product in that article with 50% off”
Do you then send them straight to Amazon or to a Landing Page?
There is no software that can automate one-time use coupon codes
Use Zapier into Google Sheets in Mini-chats – if you can
Or send them to a landing page that has the single-use coupon code and dynamically updates each time
This needs to be on mobile as it can only be accessed in the Messenger web view

Alleviate as many obstacles as possible for driving external traffic
Biggest obstacle is getting the coupon code from Messenger into Amazon
When people open links in Messenger it opens in web-view and they are not automatically logged into Amazon
People are not automatically logged into Amazon when they click the link and this is a pain and can deter people
This is because they have to go the link, copy the code and then take it to Amazon and login and enter it there

Easiest way is to insert one-time use coupon codes which helps in driving external traffic
But if you get people prepared to click and copy and get the code then they are great customers who are motivated

If someone comments and doesn’t follow the bot-flow then Paul has a VA that watches and gets in contact with customers that fall off the rails
So there is a female that gets in touch with customers within 10 mins

Everytime the bot flow is triggered you can monitor it on Facebook
If they go into the 3rd step then they get tagged as they move through and you can monitor this
You can see where they read a question, answered the questions and what stopped them moving from step 2 to 3
You can see how many moved through to buying at discount or at full price so you know your ROI

Get big piece of paper with pencil and rubber, draw it out and all the questions you’ll ask
Then do a 2nd sheet with all the changes you’ll want and go on from there
Paul uses a big whiteboard and draw out the steps
A visual flow makes things a lot easier
Do not over-complicate it as if you do your customer will find it too difficult
Avoid being spammy