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Chris McCabe joins to discuss multiple Amazon accounts.
Second Amazon accounts
- Legitimate reasons are
- Having a separate individual business with a separate brand from the main one
- Might want to set the business up with two accounts in a partnership in case it splits up later
Amazon like 2nd Accounts
- Misconception that Amazon hates or is against second accounts
- They can approve a second account – but needs to be a valid reason
- More accounts means more work for Amazon that’s the reason to slow it down
Who Qualifies
- If you have a strategic account manager, market growth manager or a category management relationship
- Then these are avenues other than emailing seller performance
- Explain the legitimate business reason – which is not a contingency plan in case you get suspended on your account
Give the Reasons
- Explain why you need the separate account around financial or accounting or legal reasons
- But explain what the actual legal or financial reasons are
- Seller performance are the ones to ‘decide’ if you have a second account
- If you had one setup already then if Amazon
Explain Why
- Explain why these two brands need two separate or multiple amazon accounts
- Some people are ‘reselling’ and doing ‘private label’ and want to keep them separate
- This separates inventory, reporting and account which is the only way to do it
- Amazon will be worried that you’re trying to game the system, have a backup plan etc
Once it’s Accepted
- Make sure you get it in writing from Amazon that are not Seller Support telling you the account has been annotated to explain your second account is approved
- Someone telling you on the phone is not enough
- Separate operations for the business for multiple amazon accounts
- Amazon will be more worried about you keeping the inventory separate
- It might be a day or two before Seller Performance confirm your 2nd account
- Most people have a separate address for each account
- Some people use a remote desktop to separate their accounts and activity or give access to a VA and VA churn means you can keep just the one Desktop account with a single VA
Consolidate two Accounts
- Amazon can send through an email telling people to consolidate two accounts
- They send a warning first and give you some time to bring them together
- Just because your 2nd, 3rd account has not been detected yet…doesn’t mean it won’t be
- Get permission from Seller Performance before they detect it
Consultants
- Will have their own Amazon accounts
- Can jump through different accounts in a drop-down
- They will use your passport and will setup all the accounts under them
- People run into problems with Amazon when they are consultants and Sellers at the same time
- Accidental logins across your own seller account and the client’s account
- If the operations are overlapping then it’s a problem
- You will look like you’re running and selling across multiple accounts to Amazon which is a problem
Screengrab
- A post was shared by a Seller on the web
- Shows the internal workings of Amazon from his screengrab
- Telling people that their time is up if you’re doing black hat
- Lots of data about Amazon accounts from a screenshot taken off an inside Amazon system
- Looks like Amazon is tallying up IP addresses, etc
- Amazon use this data to investigate dodgy accounts
