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Paul Harvey joins to discuss Amazon Masterminds, the big ones, the key to setting one up and keeping it going.
What is a Mastermind?
- Horrible pretentious term but no replacement for it
 - Bias: Danny is in a Mastermind that he setup in the UK which is not paid for
 - There are upgrade ticket sales to attend some public speaking mastermind sessions that Danny is in
 - You can stretch a mastermind to 2-3 days etc,
 - Or you can do speed-date tables where the Big Sellers can move around tables to share with lots of people all at once on a more intimate basis
 
Mastermind experience
- Paul is in the group with Danny
 - Paul has paid for Masterminds in the past
 - 100% of the reason for Paul’s success is down to Masterminds
 - The best ones are the ones you setup
 - It’s the networking in the Mastermind that you go to and groups and connections after that is so important
 - First one for Paul was on ASM1 and when ASM2 came up he thought he needed to up his game and so setup his own Mastermind group
 - The people in the group are all 6 and 7 figure sellers
 - Paul made sure that every two weeks they got on a call on Skype
 
Danny setup his own Mastermind
- Danny setup his group as a physical meeting as the on-line stuff fizzles out
 - They meet in London at a venue with food
 - Sometimes they do hangouts
 - Two guys in the group pay $25k to go to the States to attend paid-for Mastermind
 - Danny doesn’t charge as he wants to keep the purity of the group and wants it to be people helping people
 
Setup your own Mastermind
- You can go and setup your own Mastermind
 - Danny started out with 4 people and others rejected him
 - Now it’s working very well and has people in the group doing £500k per month
 
Balancing the Group
- People want to be in Amazon Masterminds but are not yet to the point they need to be
 - Costs too much for people to pay to get into the group
 - Danny has rules for who can come into the Mastermind group
 - Needs to ensure whoever joins, people can learn from them
 - No good having people in the group who sell a lot but can’t work with the other members as it will damage the dynamic
 
Keeping it going
- The person who setup and manages the reigns of the group are so key
 - Most groups die-off after a year or so
 - It needs to keep its energy and benefit to the members
 - If people come in that want to learn but can’t give, then the more experienced members might get fed-up and leave
 - Difficult to keep the balance
 
Your time in the group
- Did Paul make money off his groups?
 - If you setup your own group – you have to be an equal and help out
 - Pick the attendees with different skills to ensure there is cross-polination and everyone excels
 - Paid Masterminds are usually around an event and so peter-off after a while after the event
 - Most of Paul’s day in running the mastermind group is spent helping others out
 - The ones you setup on your own and put the work into they are a lot more beneficial
 - Paul will be flying from South Africa to the UK every 2-3 months to spend with 10 of his colleagues to share and learn in a mastermind
 
DIY event
- If you have no budget you can do things
 - Just arrange to meetup with others at a suitable venue
 - If you have lots of budget then by all means consider a paid-for event
 - But do think about what you want and what you’re paying for
 - Are you going to ‘look good’ or are you really going to attend it and build connections and learn
 
The £25k Masterminds
- Paul has attended £25k Masterminds
 - If you join one of these, what are you ofering
 - Spending the money does not make you successful
 - The relationships are the key, and if you can share tactics of your own that are worth the £25k then others there will reciprocate and your success will grow
 - You have to like the people that you’re joining
 - You have to get over the idea of ‘what’s in it for me’
 - Paul’s new bot software is coming out of the discussions and relationships built in Danny’s Mastermind
 
Collaboration and Networking is the Value
- Some of the group have started businesses together and are collaborating
 - Danny had a significant problem in his Amazon business and he went out to the group and asked for support and the advice he had back was phenomenal
 - Having a Mastermind being able to talk through the mistakes made openly with the group saves the other members from making those mistakes – very valuable
 
How to pick a good Mastermind?
- Danger of paying, turning up and getting a sales-fest of trying to upsell you
 - Monthly thing or a trip to abroad
 - Is there an affiliate link in their ad?
 - How many pitches are there going to be – warning sign
 - Big sellers go off and do their own little Mastermind on the side – you’re paying for their trip and not benefiting from their knwoeldge
 - Are there Amazon Masterminds near you – helps with the networking afterwards if it’s close
 - These trips to Bali for only sellers doing $10m per year with only 10 seats – it’s a higher level Mastermind and very limited and that’s fine
 - Paul has talked about a Mastermind where people live in the House for 2 weeks and in the day you work through things and in the evening you relax
 
Closing
- Pick your Amazon Masterminds wisely
 - Go for the right reason
 - Do the background research to avoid pitchfests and snakeoil – avoid screaming value ad long sales pages with affiliate links
 - Will people in the group tell you what their product is – warning signs if people are being secretive is a warning sign
 - If you can’t get into a group, look for another one or setup your own
 - Spend some of your time everyday just helping people with no strings attached – people get to know you are a good guy and doors open