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Chris McCabe is with us on Q4 amazon suspensions and the two strike rule
Final Wording by Amazon
- “Final wording” is when they are not responsible for replying anymore and Amazon stop responding to queries on amazon suspensions or otherwise
- Not having the right action plan and not identified the root causes correctly and solutions are not sufficient
Investigator’s process
- Any re-instatement just resending the same think is not good
- If it looks the same then it’s likely not going to float the investigator’s boat
- Where did you get your template from before you sent it in – how many times has the investigator seen your template?
- They go through thousands of these templates that are set in for amazon suspensions or similar
- The ‘case history’ is the paper trail and Investigators go through
- Account annotations are there for them to mine in responding to amazon suspensions
- They have the option to go back and see your previous appeals and see how similar they are
- You’ll get auto-rejected if your cut&paste effort is not good enough
No Acceptable Plan of Action
- You have 17 days to send an acceptable plan of action or after to unsuccessful appeals we will not let you sell on Amazon
- This is turning up more nad more often now on inauthentic items, rights owners, etc cases
- Don’t expect that you’re going to get 3-5 shots at this now it’s more like just 2 shots
- Most newbies will struggle with the 1st one and so the 2nd one had better be perfect, pretty high risk you won’t get re-instated
Patents
- Latest greatest attack method currently
- Lots of sellers coming to Chris
- Lots of amateur legal opinions
- Is there any validity to the patent complaint before you dispute it
- If you’re not sure and there is validity to it and you complain Amazon will suspend you so be careful
- If it’s coming from the same party each time – then use that to try and get the attacker suspended
- Moral compass of some people is shocking
- Might ToS be changed soon to tackle people ‘trolling’ their competitors?
Legal Challenges
- Chris would be interested to see if someone can catch a competitor damaging their business using the Amazon Platform and tackle it through the court
- If Amazon legal got more involved then it might get some action
- Press stories have made Amazon look-up before but hard to get traction on these stories
Q4 Two Strikes
- It’s taking longer to respond as the time of year
- Some no responses as so crazy and so you have to send in twice to get visibility
- People want to appeal quickly but don’t send low quality as it’ll take a lot longer across Q4
- Be super vigilant, stay on top of things, pull in the right people and protect yourself as best as possible
