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Paul Harvey is with us talking through indexing issues around geo targeting, subscribe and save discounts and Amazon warehouse deals the pros and cons.
Indexing
- First time launching products while located within South Africa
- Launched two products and one was indexed correctly but the other not indexed
- Sentry kit keyword checking software – says it’s all okay
- But on searching for it Amazon could not find it
- Type the ASIN then the keyword to see where I was but it would never come up
- Already sending traffic to the listing and not sure it’s a good idea
- After 3-4hrs on Seller support and Captive team – he sorted it out
Worldwide Shipping Plan – geo-targeting
- Being in South Africa was the issue
- Two products and one had an FBA shipping template that was US only – the other one was worldwide
- Search on Amazon.com you would only see the FBA Product with a shipping template that was set to worldwide not the US only shipping plan
- Every search from South Africa would not show the US only product
- Paul changed his Amazon Buyer account to a US address from his South Africa address
- He searched again and it showed up
- The issue was simply geo-targeting
Subscribe and Save
- Very straight forward to setup
- Warning: search in help files and download the spreadsheet to setup
- Will be launched within a few minutes of setting it up
- Don’t do it until you’ve ranked the product and settled on your price-point
- If you start changing the pricing after ti’s up you will upset customers
- Any discounts you’ve put out then the customer with your coupon gets their discount PLUS the 5% for Subscribe and Save
Amazon Warehouse Deals
- You’ve got no real control over Amazon Warehouse Deals
- Danny had some fun with Seller Support
- Had bought his product through his Buyer account and got a warehouse deal off his listing
- Spoke to Seller Support and explained he’d bought it himself to stop a REAL customer buying it
- Seller Support come back and say there’s no warehouse deal on his listing
- He send a screen grab to them to show it
- He then gets a calc back and reimbursement
- Got a ‘buckled’ product where it had been shrink-wrapped so tightly
- Danny took some photos of this to cover himself and emailed back to Seller Support
- Asked if it could be flagged as ‘damaged’ and asked if a negative review off a buyer could be removed
- They came back and said that Buyers are not expecting it to be pristine when it’s a warehouse deal
- Any review removal is based on the ‘context’ of the review – basically saying they won’t remove a negative review
- Danny didn’t want them to put it in the marketplace and would be happy to buy the warehouse deal stock rather than have it back in the marketplace
