Podcast - Seller Sessions

The Evolution of Multi-Objective Ranking on Amazon: Balancing Relevance for Optimal Search

December 21, 2023

Key aspects of Multi – Objective Ranking: 1. Relevance in search rankings is complex and multi-dimensional, encompassing factors like topical similarity, popularity, personalization, and diversity. Defining quantifiable optimization objectives is very challenging. 2. Single-objective optimization models often fail to provide holistic search rankings, leading to the need for multi-objective optimization

Optimizing Conversions and Scaling Traffic with Mansour Norouzi For Amazon Sellers

December 21, 2023

Optimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions, Danny McMillan interviews Mansour Norouzi, ecommerce expert and director of advertising and partner of Incremental Digital, about optimizing conversions and scaling traffic on Amazon. Key Takeaways Conversion and traffic are the two main factors of the

The Complete Guide To Autocomplete on Amazon

December 18, 2023

Introduction Autocomplete, also known as query auto-completion (QAC), is an essential feature in e-commerce platforms and search engines, and Amazon is no exception. It provides users with suggested search terms and queries based on the characters they have typed so far. Autocomplete enhances the search experience by helping users articulate

A9 Bot – How To Get The Most Out Of Your Listing Optimisation

December 18, 2023

A9 Bot – How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon’s ever-evolving A9 ranking

Ranking and Product Launches on Amazon With Colin Raja

November 29, 2023

Ranking and Product Launches on Amazon With Colin Raja Introduction: Danny interviews e-commerce expert Colin Raja, an experienced Amazon seller from India now based in New York. Colin shares his proven pre-launch strategies for optimising product listings and rankings on Amazon. Key Topics Covered: Importance of getting product type, browse

Amazon / Life Year in Review 2023 with Danny McMillan & Adam Heist

November 23, 2023

Recapping 2023 in the Amazon seller world – major trends and pain points Personal and business challenges faced in 2023 – including health issues, family emergencies, and day to day struggles Reflecting on importance of family, health, and relationships over business and material success Maintaining perspective and finding meaning

World’s Largest Resource For Amazon’s A9 (with Danny McMillan & Adam Heist)

November 23, 2023

Introduction: In this episode of Seller Sessions, hosts Danny and Adam have an insightful discussion about shifts they are seeing in how Amazon ranks products in search, and what this means for sellers going forward. They talk about moving beyond a primary focus on keywords to a more holistic

What’s New In Amazon’s AMC

November 12, 2023

AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV

Understanding Product Photos And How Attributes Really Work

November 7, 2023

Researchers have developed a new technique to help computers automatically understand product photos from the likes of Amazon.com. This saves time from manually labelling product details like brand, size, colour for every item. The goal is getting computers to extract attributes from all types of product photos. Here are a

Predicting Answers to Product Questions Using Similar Products

November 1, 2023

The Problem Many online shopping sites allow customers to ask questions about products, which other customers then answer based on their experiences. This helps shoppers make informed decisions. However, new or uncommon products often have few or no answered questions. The Proposed Solution To address this problem, researchers propose an

The Real Reason A10 is a Myth

November 1, 2023

How Amazon’s A9 Search Engine Stacks Up Against Google and Bing Search engines like Google, Bing, and Amazon’s A9 utilise the internet to provide relevant information. Under the hood, their technologies are more similar than different despite being made by competing companies. This article examines how Amazon’s search engine A9

Study On Price Consistency Regarding Pack Size – And How To Optimize

November 1, 2023

Introduction Pricing consistency across different sizes of the same product is critical for customer experience and perception of value. However, maintaining rational price ladders (Pricing ladders relate to prices across different sizes) for size variants is challenging with large product catalogs and dynamic pricing. This paper studies techniques to measure

8 Figure Amazon Seller Mels Terlouw Goes Deep On Data

November 1, 2023

8 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions. About Mels Mels started selling on Amazon in 2014 after discovering people selling $100k per month. He set

How Product Quality Perceptions Shape Purchasing Behavior

November 1, 2023

The premium priced product conundrum. Shopping online is now the norm for many people. Without the ability to physically examine products, online shoppers rely heavily on product information provided by sellers and other customers to evaluate quality. But how do people really perceive product quality online? What information do they

The Evolution of Addressing the Cold Start Problem in Amazon’s Product Search

November 1, 2023

Searching for new and relevant products online often leads to frustrating, irrelevant results. This “cold start” problem has persistently challenged e-commerce companies for years. However, significant progress has been made between 2016 and 2021 in developing solutions to overcome this issue. This in-depth article traces the key milestones researchers have

The Evolution of Multi-Objective Ranking on Amazon: Balancing Relevance for Optimal Search

Optimizing Conversions and Scaling Traffic with Mansour Norouzi For Amazon Sellers

The Complete Guide To Autocomplete on Amazon

A9 Bot – How To Get The Most Out Of Your Listing Optimisation

Ranking and Product Launches on Amazon With Colin Raja

Amazon / Life Year in Review 2023 with Danny McMillan & Adam Heist

World’s Largest Resource For Amazon’s A9 (with Danny McMillan & Adam Heist)

What’s New In Amazon’s AMC

Understanding Product Photos And How Attributes Really Work

Predicting Answers to Product Questions Using Similar Products

The Real Reason A10 is a Myth

Study On Price Consistency Regarding Pack Size – And How To Optimize

8 Figure Amazon Seller Mels Terlouw Goes Deep On Data

How Product Quality Perceptions Shape Purchasing Behavior

The Evolution of Addressing the Cold Start Problem in Amazon’s Product Search

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