Chat Bot Tuesday

Jodea Pearl Abalos
April 13, 2020

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Brandon Young, Paul Harvey, Paul Baron and Michelle Barnum Smith make up today’s superstar line up of chat bot scientists. As always, I will be asking the questions and hopefully getting the right answers for you to implement on your Amazon business today. Stay safe, stay home – Don’t forget to share this far and wide.

A bit of a background

Paul Harvey is the co-founder of Seller Chatbots and is an Amazon mentor.
Paul Baron started Messenger Bot in 2018 and re-branded this in 2019.
Michelle Barnum-Smith, the queen of chat marketing has been in marketing for 20 years.

New Rules

Rules are now enforced more strictly.
Paid messages allow only a portion of your audience to see your broadcasts.
Think through the eyes of your customers — will they want to hear from you again?
The days of free promotions are ending.
Grow with the changes, it is cleaning up the herd.

Rebate campaigns?

Rank your products with rebate campaigns during the epidemic — for essential products.
- Facebook ads are now more expensive.
Build relationship with your audience — consider if full price rebate or discounted would work for you.
- Base this on your niche and profitability.
Check out BOGO deals if it is applicable to your category.
Keywords are on sale right now!
- Do your keyword research again and fine tune them.
- This is the time to hoard keyword ranking.
- This is the time to race to rank.
- Look at the search volume on your keywords right now.
Have one brand page, get burn up pages too — you do not want rebate seekers!
- Burn-up pages are pages where you can create ranking and afford to lose them. This is where you direct the rebate seekers.
- You direct good customers to your main page and create relationships with them.
- This way you spend effort on the right people.
Have something valuable that people want.
Have your audience find your product using: Search – Find – Buy
- Always target through sponsored ads
- Only 50% follow the instructions on the rebate.
- use a mix of everything– just pour in traffic to your listing as fast as you can as much as possible, Make sure this is good quality traffic from buyers.
Check your keyword ranking when you are doing rebates — now is the best time to send your customers to your Shopify and back to you Amazon.
- Pour in traffic to your website because if you drive them to you Amazon, it will tank your conversion.
Switch to FBM, because the lead time for FBA is much longer.
- The delivery timelines change depending on your storage or facility location.
Product inserts — get those on your listings now!!

Other marketing strategies and the future

Build a following for your brand. Work on this now.
Place your prices lower on your Amazon site versus your website so that people will be driven to Amazon.
Facebook released study showing that 95% of consumers prefer chat as the communication platform.
If you have a consumable, you can give any offer and get them to subscribe.
Now is the best time to get on Messenger.
- Make sure you jump on and do chatbots right now
- This will be the WeChat of the west!
- Messenger is just the tip of the iceberg, it will be attached on to many many platforms, soon.
How about WhatsApp?
- Think long term!
- WhatsApp will definitely integrate.
Advertising costs have gone down.
- You have this captive audience, you can target for less money.
- People love to do comfort shopping.
- FB ads are real cheap!!
As long as you follow the rules, Amazon will not give you problems.
- Make sure to have separate entities so you don’t tie your business in one account.
- Have that fail account — new entity and new account, new address and so on.
Have multiple accounts always NEW BUSINESS ENTITIES.
- Make sure to not make mistakes like using or adding your OLD ASINs.
- This will get you flagged.
Make sure your customers will encounter delay –due to the current situations!
- At least they understand what is the timeline.
- Communicate with your buyers.
What you can implement:
- Product inserts
- keywords
- Ads
There will be a race to rank!!!
- Do not scramble at the last minute!
- Get everything ready and prepare to get ready to hit GO!
Learn ManyChat.

Connect with our guests:

Email Paul Harvey: Paul@sellerchatbots.com
Paul Baron: ChatMarketingUniversity.com
Michelle Barnum Smith: https://www.amzmessengerbotclub.com/free-training
Brandon Young: SellerSystems

To get help, or if you have any question then get in touch with us: danny@sellersessions.com

If you are looking for help or more information check out: https://sellersessions.com/case-studies/

Our Sponsors:

Thrasio – Lead Sponsor https://www.thras.io/
Sellers Alley / YLT Translations – Boat Party https://ylt-translations.com/ & https://sellersalley.com/
Urtasker – Merchandise https://www.urtasker.com/
GEMBAH – Care Packages https://gembah.com/
pingpong – Lanyards https://pingpongpayments.com/
Alex De Lilla – Design and branding https://alexdelilla.com/

SellerSessions LIVE — Tickets SOLD OUT!

Send Danny an email to get on the wait list: Danny@SellerSessions.com

About SellerSessions 2020

Our venue this year: The David Game Keynote Theatre, with tiered seating.
This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.