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Michael Hartman is with us telling sellers don’t get scammed by agencies when launching Kickstarter projects. We talk through the power of Masterminds, designing a Kickstarter campaign for your product and the costs you need to consider.
- Back from a trip to the States
- Michael was in a 9-figure seller Mastermind and learned a lot
- As long as you develop a clique or own Mastermind this knowledge gives you that extra edge and value
- Continuing to share information is key
Kickstarter Launch date change
- 90% Done and preview link is ready
- Launching a modular dress
- 8 pieces combine into 24 outfits
- Multiple colours upto 574 combinations
- Been working on it for 18 months
- Called ‘unzip-me’ and can be used like Lego for a dress
- Michael’s partner is a fashion designer
Demographics on Kickstarter
- Demographics on Kickstarter is 80% men!
- This could be an interesting Kickstarter
Fashion Designer – beta test
- Michael’s partner is the designer on this – not designed by a man
- Beta testing with Influencers on Instagram
- Models in Romania testing the dress
- Now got a product that they are happy with
- Not like creating off of Alibaba – designing from bottom up
Launch
- Have around 200,000 emails to launch to (and a live list)
- Comes down to the product and to the ads
- Avoid pre-campaign and don’t get scammed by agencies is the guidance Michael has had
Advertising
- Facebook ads only helps you not get scammed by agencies if you can do this yourself
- Pixelfy.me with UTM parameters and Google analytics
- With retargeting
- 50-100 creatives being developed to deploy
- Preview link and please provide feedback to Michael
Lot of Effort
- A huge amount of effort
- Landing page design
- Advertising
- Product design and manufacture
Wider Opportunities
- Used to run advertising for campaigns
- Shark Tank approached afterwards to go on the show
- Now expanding outside Amazon to Costco, WholeFoods, TV
- Must ship on-time or as close as possible on the first one
- Breakeven is good as so much follows after the campaign
Budget – Don’t get Scammed by Agencies
- Physical cost about $5-6k
- And this was mostly internal working
- Using 3rd parties would be a lot higher like $20-30k
- Bootstrapping can be $5-10k without using an agency – don’t get scammed by agencies
- Get good ad copy to bring the cost down per acquisition
Contact
- Please take a moment to go and Like and Visit:
- michael@innoventic.com
