Hey Dude – Where’s My Reviews Gone?

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Chris McCabe joins on Amazon Reviews

Amazon were under pressure to do something about fake review
They’ve deleted some reviews and many legitimate ones were also removed
Suspicious behaviour around how many came in, timeframe of posting and positivity
Seem to just be attacking positive ones rather than negative and so hitting legitimate sellers more
Some of the ‘early review’ programmes that have also had reviews pulled

Impact on Sellers

There’s a big chunk of Amazon sellers that start with friends and family and grey hat methods to get a review
Someone had over 1,000 reviews wiped out and left with 224
Another had all his positive reviews wiped out and was left with only negative ones

The Wall Street journal article made some impact but this has been brewing for a while
They haven’t found the accurate way to do it and so have done a shotgun blast to be seen to be taking action

Does Paypal share information with Amazon?
Some people buy a review and pay the money via Paypal and get spiked by Amazon this way

Sellers are dependent on these grey ones to get noticed on Amazon
People have to get brand awareness raised in other ways now
Some people have great product and funnels but their review metrics get skewed because they are so quick adn so successful
Lots of badly written Chinese reviews coming in 3 days
There needed to be a cap on this

Attention matters these days – metrics are the driver
Whether it’s likes, friends, etc
Instead of review volume, you focus on review quality
If the ‘star rating’ is the only thing Amazon was showing then people focus on the quality of reviews rather than the quantity
Click farms would not exist if the number of clicks on a page did not impact the sales ranking
Unless Amazon makes changes to the algorithm behaviour won’t change

You have not substantially established your rights owner infringement notice against this seller
Sellers reporting Sellers and being blasted for fake infringements or clogging up the queues because the reporting seller misinterpret the ToS rules
Amazon does not agree with you, tired of one seller ratting out another and reacting with suspension of sellers until they get a proper POA
By-product of people pitching legal services aimed at taking your competitor out
Bottomline Amazon is not tolerant of this

Offering brand protection services to Sellers to make a huge judgement on what they can do in the Amazon system
They don’t know the legal position and are using their judgement but taking huge risks

Had people complain that it’s too expensive
Seems like it might help with brand protection
Had mixed feedback and saying it was worse than the SAM project for $42k to get account manager than knows less than you
People also complaining about Amazon Exclusives not delivering too