Irreversible Suspension Escalations Leading to Q4

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Suspension escalations with Chris McCabe.

People are getting “final worded” a lot earlier in the process of suspension escalations
They are sending it earlier in the process and meaning more than they have
Amazon are speeding this up and giving you a lot less lives
Cutting the conversations off earlier to reduce the backlog heading up to Q4

What’s Changed?

Could be that your Plan Of Action (POA) is okay
But it’s the document trail that isn’t upto scratch
They are not being clear on whether it’s the documentation or the POA that’s not passed

Don’t get redundant – keep your docs to tight and specific information
Buzzwords will not work – be clear
They won’t read it if it’s too long and they will cut you off early
A one-pager is ideal and tight and concise
The type of suspension may mean it’s a bit longer – but use your judgement and keep it focussed
The POA and the ‘root causes’ section itself must be short

Amazon are afraid they are going to do your homework for you
They want you to understand that you know what’s gone wrong
Why would they re-in state your ASIN if you’re not getting it
Chris trying to get Amazon to put some better guidance in the responses to explain what in the POA needs fixing

Don’t wing it here in Q4 with suspension escalations
If Amazon have pushed back a few times, have a plan of action that it very clear and fit for purpose
An escalation is for when you get no response or a ‘we need more information’
This is where most people hit the Jeff-bomb
But be sure that your escalation is clear and your POA is in great shape before going there
In Q4 it’s this period that the Amazon escalation queues really stack up

Inauthentic complaints will be a high queue – fake and counterfeit issues
Ensure you buy from a supplier with a website and suitable documentation, invoices, etc
Amazon are not suffering fools now, especially if you don’t have suitable documentation that’s not over a year old
Chances of re-instatement are pretty good if you deal with it effectively
In minimum of cases Amazon put DR on your account for ‘do not respond’
Most often people see a ‘general denial’ from the Jeff-bombs because you had a poor POA that didn’t hit the mark
Too many people hit the Jeff-bomb now and so it’s become less effective

Ensure POA is very detailed, nice and short, non-repetitive, keep emotion out of it
Talk about the causes and your responses showing what you’re going to do
Good faith if you remove the products for inspection – removal orders are good
People don’t delete the listings – they leave them in Seller Central
If you’ve said you’re not selling an item again but leave the listing in there without deleting it goes against you

Root Causes
Plan of Action
Just these two sections ensure no repetition
Not like a number of templates on-line that advocate three sections – duplication across sections turns Seller Support off