Leveraging Instagram without Creating Your Own Content

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Anthony Lee joins us to talk leveraging Instagram and brands

The money is in the audience is what they say
The doesn’t mean just build an email list
Majority of people right now are not in email
What do you buy through emails?
If you’re building an audience then lots are talking about chat bots, etc
Gary Vaynerchuck has been talking for 4-5 years about Instagram
Everybody is going there
If you sell a product then unless you’re selling arthritis cream then everybody is on Instagram right now

Foregone Conclusion

Anthony cobbled together a bunch of things that ‘work’
Will be lots of info coming about power of influencer marketing, making viral videos and going super big in leveraging instagram
This is if you run a brand and want a place where there’s a growing audience and you can turn a promotion for 15% off and get 12-20 sales quickly -0 this is how you do it
Won’t make you rich but will help your cause
A few thousand people who are engaged and like your product

If you are already heavily using Instagram…
Just go ahead and be the ‘face’ of Instagram
If Instagram is a foreign abject for you follow Anthony
Setup a business page for your brand
The page is called the brand name
You don’t want to trick people to think you’re not a business entity
Anthony made clear what the page would post and it posts ‘stuff’ and some of Anthony’s life but also deals
Whole idea is that this page is going to represent your brand
Go find some people to follow

This is the biggest challenge
Where do you get it
You’re a guy and you don’t wear makeup but that’s what you’re selling…..how are you going to post on makeup when you don’t wear it and you’re not the target demographic!
You can leverage other people’s content
First Place to start is go to YouTube and search for relevant hashtags
Contextual Targeting looking for categories – i.e. garlic press selling then looking for ‘cooking’ in the search bar
The top 9 results are always the most popular nad below that is hte most recent
Find a video that’s popular with quite a few likes and is looking relevant
Re-post it and attribute the original poster ‘ tag someone who does this’
And hey – that’s your content
Do that 3-6 times a day and you’ll find people commenting in your feed and start following you because…you have the same interests
You’re leveraging other people’s content to build your friends
You are a curator at this point and can start here

Where do you find it?
You go and post other people’s content and add attribution
You could get a VA to do this all day long
Just a super simple and quick way to generate content and get interest/engagement in your Instagram account with free tools

Jewellery high end at £10-20 each
Appeals to females
What would you do to attract for 40-50 SKUs and product images
Would you do mashups on these images and give special offers with text overlays
How do you put the content plan together?
This time on these days I’ll do re-posting
Had a calendar for when the ‘deals’ were going to be pushed with a promo-code or a promo ad on Facebook

Against Instagram terms to use bots
Use a program to download for a one-time cost and it automates some of the mundane process – liking, following, unfollowing
Keep it to only hours that you’re on the computer anyway
Looks organic and so like having a VA but for $50/year
Check it and take out anybody that doesn’t fit your list
Prune it occasionally
Whenever you do this to bring yourself off of Amazon
Shopify – ‘social share’ app can repost pictures
Made $10k in one day off of Facebook using nothing but user generated content on Instagram
Using a series of contests getting people to post photos of them using hashtags and get posted on our Instagram
People were encouraged to submit them and the app automatically re-posted it
Contest > Promo > Picture of someone using the product

Work it into batches for leveraging instagram the best
Get your VA to go and search for Hashtags from your planner
Seller Sessions is recorded in batches and having a team behind him
Couldn’t do it otherwise
Paid search is preferred over social – PPC is more forecastable and stable than social
Social is very difficult
What hours should you put into this
Don’t take a whole lot of time – spend 20-30 mins 5 days a week while you’re there in front of it

Took 4-5 months to get the first couple of thousand 1,500 from leveraging instagram and then it picks up
Might be algorithmic to get to the tipping point
And is 6 months down the line you may have 6,000 followers that might buy your deals when you push them out
This account could also be used for Influencer Marketing
You can use the account for many things
Basis for other things that could be way more powerful