Mobile vs Desktop Ranking Volatility On Amazon

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Dr Yev Marusenko returns and goes deep on FBA Onsite, ranking relationship between faclity centres and Desktop ranking vs Mobile Volatility.

FBA On Site

FBA On Site is a mix between FBA and FBM where you have your own warehouse that Amazon inspects and it qualifies as an FBA warehouse.

What is geo rank: https://sellersessions.com/what-is-geo-rank-and-how-does-this-affect-you-as-an-amazon-seller/
Influence of location on ranking depending on how you execute your shipping and marketing strategies.

- Amazon usually ships inventory according to your sales history, you cannot choose to what warehouse they will ship to.
- This is also based on competitor data.
- Your conversion, marketing, inventory, sales and buyer locations.
- You can not use strategies here — Amazon decides for you.

Having your own warehouse will allow you to have control of your inventory’s location.
Having your own warehouse allows you to have freedom on where you place your inventory.
Amazon decides according to conversion, if you have more units you get more presence on different Amazon warehouses.
- Having your own warehouse increases the possibility of Amazon sending more of your inventory in different warehouses, spread out.

Geo ranking is a ranking question depending on supply — it becomes a logistic, supply chain question.
Delays, zero sales– these are all negative metrics impacting your geo-ranking.
This is based on regional data, not on one or two warehouses data around your product.

Some brands are volatile depending on desktop or mobile
Every brand can be different to each other.
There are more mobile purchases.
- Easier to purchase
- Accessibility
There are different shopping behaviours.
If you are a brand and you are using mobile or creating campaigns based on mobile activity.
- Make sure yo track your performance.
If you are seeing volatile data from mobile alone, then maybe rethink your campaign.
Do not over optimize your campaigns for mobile, consider other devices too.
Find out if you should also push campaigns for other devices other than mobile.

Connect with our guest,Dr Yev Marusenko

To get help, or if you have any question then get in touch with us: danny@sellerseessions.com

If you are looking for help or more information check out: https://sellersessions.com/case-studies/

Catch Dr. Ellis Whitehead at SellerSessions LIVE 2020!
↪️Saturday May 9, 2020 ?Here’s the link to book your tickets http://bit.ly/ssl2020uk
Conference ticket includes access to the Sellers Alley and YLT Translations”Boat Party”

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Send Danny an email to get on the wait list: Danny@SellerSessions.com

Our venue this year: The David Game Keynote Theatre, with tiered seating.
This year we are supporting a charity and a portion of the proceeds will be given to Tomy’s pioneering studies for prevention of babies born asleep: https://www.tommys.org/
We will give away 5 FREE tickets for single-parent Amazon sellers. If you know anyone please get in touch to get the details.
Confirmed speakers and more to come:
- Brandon Young
- Dr Yev Marusenko
- Destaney Wishon
- Zack Franklin
- Nadine Schöpper
- Liran Hirschkorn
- Ivelin Demirov
- Dr Ellis Whitehead
- Paul Harvey
- And yours truly, Danny McMillan. I will be hosting the show and speaking on a topic.