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Michelle Barnum Smith runs her own agency focusing on Amazon Messenger Q4 chatbot strategies and marketing
- Amazing how the year sneaks up on you
- Early October is a good time to position for the heavy buying season coming up
Refresh your list
- If you have one or starting to get into it
- Your list has maybe gone a little cold or not been used
- Resurrect the dead names or cut out the dead wood as part of your Q4 chatbot strategies
- Ask permission and set expectations
- Hey, maybe it’s been a while….we’re going to be messaging you, click here if you want out otherwise click here
- Unsubscribes will not ding you in Amazon but blocked conversations will
- Get those problem ones out
Invite people to Holiday Gift Deal club
- Hey we’re going to be launching some really great deals over the next few weeks, click here to get in
- Being part of the club makes people feel more special
- When you start messaging them more than usual they expect it
Build the Sharing is Caring audience
- If you know anybody that would love these deals then share this with them
- Messenger has great sharing capabilities
- Everyone loves traffic so use it
Additional Subscribers
- Run a subscriber campaign as part of your Q4 chatbor strategies with facebook ads and drive traffic to whichever deal you’re promoting too
- Refresh your list
Go Time!
- Once your list if refreshed then it’s Go Time
- Have a comms plan setup and establish your communications
- Have a strategy for a week by week basis on what is happening when
- Stops you over-botting people with your Q4 chatbot strategies and over-messaging – stops your campaigns overlapping
- Get the right message, don’t overspam them and be consistent with your messaging to keep them engaged with your Q4 chatbot strategies
Strategy in Place then…
- Start launching your subscriber campaigns
- Give the biggest discounts to your club first to establish trust and responsiveness
- ‘Engagement’ is a key metric to the algorithm in Facebook and Messenger
- They know the deal is live and so need to get on the deal there and then via the coupon
Messenger versus Email
- Read time on email is like within an hour or never
- For Messenger it’s 3secs and if you train your list that if they get a message from you they need to move fast to get the deal, it could be less
- They know it will be hot, time sensitive and action sensitive – if you want this deal then you need to act quick
- Get it down to 1sec read time
- Build that responsive audience that translates into traffic – provide the biggest discount to the “club” segment of your list
- Hot time is Oct 1 to Nov 21st – now is the time to run your campaigns and maximise on your Q4 chatbot strategies
