The Rise of Chat Bots for Amazon Sellers

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Paul Harvey comes to talk chat bots for Amazon and what bot marketing is doing.

The landscape is changing at such a fast rate
They are growing all over and 27% of US adults will buy basic products through a chat bot
Also 13% will buy an expensive product through a chat bot
In 2015 mobile messaging apps (whatsapp, wechat, ms messenger, etc) overtook social media use
People are on these more than social – the chat bots of amazon are big business
By 2020, over 80% of businesses will have some type of chat bot automation

Cambridge Analytica Scandal

They found a loop hole in Facebook’s algorithms and were able to sway people’s opinions – 60m in the USA
Facebook didn’t like it
Facebook then dropped the hammer and added a load of more permissions etc.
Amazon did the same thing with incentivized reviews
Facebook are cleaning out all the spammy facebook bots and good quality bots are coming through
This will help customers have more faith in Facebook

Dec last year the Messenger bots were the Wild West with no rules
Messenger bots can send a daily automated message – but some people don’t want these messages and they can’t stop them
Facebook have now added more permissions in place – Devs now need to apply for permissions from Facebook to do these messages
This is Good as if everyone spams on Messenger then users will drop away – currently at 80% open rates
If you’re developing chat bots for Amazon and bot software then you have more hurdles to get over with FB now

Only in the US with a Facebook Messenger bot you can take payments through the Bot itself
All automated in Facebook Messenger
Amazon Sellers want to get off-Amazon and are turning to chat bots for Amazon to achieve it
Messenger is now a ‘bridge’ off of Amazon
If you normally speak to your subscribers on Messenger and you send them to Amazon to make the purchase – once they’ve made the purchase they trust you
We can now take payments in the bot software without sending them to Amazon, and we have all their details and addresses with an 80% open rate
In the UK 60% know what a chat bot is and prefer talking with them as they make things easier

Jeff Bezos created AWS as a platform for people to create software and this is now a big income stream for Amazon
Facebook have opened up their ad manager platform for messages doing the same thing. You can now use workflow with Messenger bots and re-market back to them.
They see the growth of Messenger and can do more with Facebook ads

Test on ten Amazon products with 70% off and thrown them into one bot focussed on Amazon products
Facebook Ad says sign up here to get 90% off Amazon products and it opens up the Messenger Bot
It opens and gives them 10 products with 70% off discount
But people can’t choose between the ten products and they take just one or two
Give the customer too many options and it doesn’t work

Testing currently
Traffic from FB Messenger to Amazon – FB is an authoritative site
Sending a load of Storferont URLs straight to Amazon to test if it will make it rank faster as Amazon thinks it’s coming from Social Media and is going viral
Instructing the end user to do a ‘search and buy’ with a gift at the end
Try and get the customer to search for the product – this is the most effective strategy
But it works really well – but need to up ad spend for the higher drop offs

From Messenger to Amazon I don’t use any type of URL changes there – want Amazon to see traffic going directly from Facebook to Amazon
The button they click before they go to Amazon when they request a coupon code – that button is pixeled and this is groomed for all the people that like the specific product to re-market them