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Amazon Heavy hitters part three with the best advice.
Worst Amazon advice [you’ve given]
- More keen on go build a website and build a brand – but don’t build the brand on Amazon first
- Launched 5 brands when first started and fully developing them and was a total waste of time
- Audits – were inaccurate and didn’t hit the numbers back in the day but much better now
- How to hack browse nodes through the flat file (back in the day) and it was bad advice as it was against ToS
People Losing Reviews
- Parent Child relationships is the key here
- 20 Products under one parent product with shared reviews but that’s being fixed by Amazon
- Sellers were putting non-related products all under the same listing to share reviews
- So each individual child shows its own reviews
- Saw a review that a week ago had 10,000 reviews two weeks ago to just 7 now!
- People were finding old or dead products with reviews and then merging them with their products for reviews
- NOW: Every ASIN earns its own reviews
Reviews only last 12 months?
- Would it be nice for Amazon to put a best before date on reviews? A trailing 12 months
- Would this level the playing fields and give a better customer experience?
- The Big Brands and Amazon Heavy Hitters may not like this as much though
- If smaller guys can take a bigger share of market share from big brand Amazon heavy hitters – they might start caring and focus Amazon’s view?
- Could Amazon then tell Big Brands to just advertise more?
- If Amazon capped it at 500+ would the be enough, to help new innovative brands can then compete
- A benefit to search results
- If you do have 10k reviews – time to sell your brand if Amazon does make this change will you not lose value in your brand?
Tailored Reviews on sub-category of User
- What if they ‘tailored’ the reviews so that it was profiled by user
- So a tennis racket might be scored 4 stars but might also show that users that are tennis players score it only 3.1 stars
What is volume of reviews was removed
- Just lose the volume and got for quality – less volume gives you a higher percentage of stars
Amazon Exclusives Programme
- Liran visited Amazon HQ
- Amazon want to feature smaller sellers on their showcase
- They filmed 16 Sellers over 2 days on their experience and their stories
- The 3P API is much better than the 1P API – more vendors have the advantage to move to the 3rd Party
- Amazon might use 3rd Party FBA as a contingency against Amazon going out of stock
- EBC Templates rollout is a new feature he mentioned
- Deal of the Day – Amazon will be doing this for Amazon
- The networking is a great benefit anytime you can go to Amazon HQ
Well Done Danny
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Great feedback on the engagement that interviewees receive from being on the Podcast – thanks to all our Interviewees and our great audience over the last 100 shows
