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Ivelin joins on Amazon Algorithm Changes
Rank manipulation is not recommended
QID
- QID is a timestamp from Unix time 1st Jan 1970 in seconds
- Everytime you search the result URL will include a UAD – when you search the result is already generated and not realtime
- Wait 20secs and the QID will always be the time of the search and not of the click
- This is less effecive now
- Amazon is checking where the traffic is coming from – is it directly from Amazon Home page natural search or it’s coming from a URL like this from the brand
- When they see this the result is less effective as a result of algorithm changes
- It still works but you have to give a higher volume of units away
- Also, when you use sales or coupon codes are less effective as well
- A two-step URL is now less effective for ranking btut it does still work
- Is now 50-60% less effective so need to give away twice the number of units to be as effective
Add to cart URL
- Tested two types of URL that send traffic direct to ‘add to cart’
- Bot traffic going directly to add to cart has zero effect on clickthrough rates and ranking through algorithm changes
- But using real people to click hte URL still had no effect on ranking for keyword in the URL but a huge impact on relevancy for that keyword
- Listing had 40 words with relevance percentage
- After 50 hits on that link we had 70 keywords with relevance percentage
- And main keyword increased from zero to 70% relevancy score
- All keywords are part of the listing title, bullet points and description in listing got more juice
- The effect is that the listing gets recognised for more keywords linked to your main ones
Indexing – Contextual Relationships
- Trying to index the word ‘express’
- In title and bullets it just would not index
- Tried increasing the relevancy by using context around the keywrod using quick, fast and similar synonyms around ‘express’ and it started to index!
Multiple Indexes
- There were 4 – Organic, Alexa Index, Badges, PPC
- PPC and Organics have different indexes so you can tell which are ranking PPC or Organically
- Sales and giveaways are less effective now
- Using normal price and using search and buy are best bet now
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