Brent comes to us to cover Brand Analytics, talking through how his Agency AMZpathfinder.com is benefiting from Brand Analytics, how the data is Amazon’s own and is so precise and accurate that he thought someone at Amazon was going to get fired when this came out.
Danny is joined by Anthony Lee, Brandon Young and Liran Hirschkorn in an open discussion about GURU bashing and how the laudable goal of highlighting bad practice and even fraudulent behaviour might lead to toxicity or maybe backfire on you and your integrity. Is the sacrifice worth the risk…
Jared Haw talks through Prototyping your Amazon product stepping through the early stages of design and verification, the types of prototypes and the all important work instructions that help ensure quality and consistency in the production process and runs.
Casey Gauss joins us to cover his journey to ranking on Amazon and creating Viral Launch, going through the years of Amazon landscape changes that affected Ranking but sticking to the things that work to achieve huge success for 100,000 Amazon Sellers.
This week we are in Prague at The European Seller Conference and Danny is Live with all the great guests and speakers at our good friend Augustas’ event.
We are back with Liran Hirschkorn talking Amazon Video Ads and his experience in the trial he used a year ago, plus the story of Amazon blocking ads for CRAP products that can’t realise a profit (CRAP) meaning those vendors can’t shift inventory without dropping their price to Amazon fixing the problem
Liran Hirschkorn is with us on misuse of sales rank and how Amazon ToS is vague on the wording but brushing, rebates and coupon codes might be leading to review manipulations and impacts to best seller ranking that Amazon will certainly frown upon.
Brandon Young gives us a deep dive into Keyword Relevance and how he selects his keywords and products, dominating the keywords even if there are 70 good relevant keywords with exact match and more than 500 a month searches
Jared Haw comes back to drill into Tooling for manufacturing your Amazon products. We go into the two main kinds of tooling types and processes for manufacturing and the relative costs and complexity of the various fixtures and tools available, plus the steps an Amazon Seller might take from idea to production.
Greg Mercer of Jungle Scout is with us to talk through the accuracy of Amazon Product Research Tools and his approach to assessing this using real data in as transparent a manner as he can find so people can make their own judgements.
Augustas Kligys on Affiliate Marketing to bring a balanced view to Danny’s poor view of affiliate marketing with Augustas actually generating some of his income from his affiliate work promoting companies, software and services to his audience
Michael Hartman joins with breaking news on Chinese Sellers Suspended that comes out of a German news article stating 95% of Chinese Sellers have been suspended from Amazon Germany for not providing VAT tax certificates
Liran joins us to educate on ppc and listing optimisation drawing attention to our biases and emotional attachment to keywords and PPC campaigns often to the detriment of revenue and profit. Be objective and let the market and data guide your decision making.
Lorna Lever joins us to dispel myths about how to swap your non-GS1 barcode, the amnesty for those sellers still on legacy barcodes and how to make the change of barcode on your Amazon listing
Michael Hartman is with us talking through affiliates and affiliate marketing. A double edged marketing tool that you could use to promote your products out and also could take affiliate money in for your to promote the services of others
