Introduction: In this episode of Seller Sessions, hosts Danny and Adam have an insightful discussion about shifts they are seeing in how Amazon ranks products in search, and what this means for sellers going forward. They talk about moving beyond a primary focus on keywords to a more holistic
AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV
Researchers have developed a new technique to help computers automatically understand product photos from the likes of Amazon.com. This saves time from manually labelling product details like brand, size, colour for every item. The goal is getting computers to extract attributes from all types of product photos. Here are a
The Problem Many online shopping sites allow customers to ask questions about products, which other customers then answer based on their experiences. This helps shoppers make informed decisions. However, new or uncommon products often have few or no answered questions. The Proposed Solution To address this problem, researchers propose an
How Amazon’s A9 Search Engine Stacks Up Against Google and Bing Search engines like Google, Bing, and Amazon’s A9 utilise the internet to provide relevant information. Under the hood, their technologies are more similar than different despite being made by competing companies. This article examines how Amazon’s search engine A9
Introduction Pricing consistency across different sizes of the same product is critical for customer experience and perception of value. However, maintaining rational price ladders (Pricing ladders relate to prices across different sizes) for size variants is challenging with large product catalogs and dynamic pricing. This paper studies techniques to measure
8 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions. About Mels Mels started selling on Amazon in 2014 after discovering people selling $100k per month. He set
The premium priced product conundrum. Shopping online is now the norm for many people. Without the ability to physically examine products, online shoppers rely heavily on product information provided by sellers and other customers to evaluate quality. But how do people really perceive product quality online? What information do they
Searching for new and relevant products online often leads to frustrating, irrelevant results. This “cold start” problem has persistently challenged e-commerce companies for years. However, significant progress has been made between 2016 and 2021 in developing solutions to overcome this issue. This in-depth article traces the key milestones researchers have
A study reveals how Amazon’s A9 search algorithm can be enhanced to better connect shoppers with relevant seasonal products. By optimizing listings for seasonal search patterns, sellers stand to significantly boost visibility and sales of seasonal goods on Amazon. The Problem On Amazon, shoppers use the same search queries year-round,
Generic, high volume search queries are the bread and butter of any e-commerce site. But a big chunk of Amazon’s searches come from obscure long tail keywords searched rarely if ever before. These long tail queries create unique challenges for Amazon’s search algorithms and third-party sellers trying to rank well.
Searching for products online has become a regular part of our daily lives. With just a few taps or clicks, we can conveniently browse and purchase items on our phones or laptops. But providing this seamless shopping experience requires immense technological innovation behind the scenes. At the core of online
Have you ever used a search engine like Google or shopped on a site like Amazon and wondered how it manages to show you such relevant results? You may be searching for something very specific, yet the search engine somehow understands your intent and returns exactly what you need. This
Sourcing and Manufacturing Options Outside of China – With Mike Michelini Introduction In this episode of Seller Sessions, host Danny McMillan interviews Mike Michelini, an expert on sourcing and manufacturing in Asia, specifically Thailand. They discuss the pros and cons of manufacturing in Thailand compared to China. Key Takeaways Thailand
In this episode, we engage in a conversation with Paul Nicol about the tumultuous journey of his life in and around Amazon. Paul hails from humble beginnings in Scotland and was predominantly raised by his grandparents. As a child, Paul was reserved and found solace in martial arts. He spent