Izzy Benoliel joins us to talk about why Amazon Sellers are Unhappy. It revolves around an Ad and a Post, the latter being where Izzy shared an Ad he saw where Amazon got in the middle between the advertiser and the potential buyer in a paid ad and with their own competing product no less.
Paul has joined us to go through Facebook for ranking products and the use of landing pages and bot flows for launching products, how the importance of getting the initial ad setup correctly drives the success of either landing page or chat bot conversions and how the mechanics of chatflow ‘conversations’ differ from landing page copy.
Paul Harvey joins us talking Facebook, setting up ads for hugely successful product launches time and again. The mechanics of the setup process for effective, high-converting ads and campaigns plus how to target the audience characteristics for the greatest success from reverse psychology to to KISS and perseverance
Kian Golzari joins us to talk about getting your Amazon products into retail stores. We cover networking with buyers, the negotiations and tricks to use, choosing the right partner and how to get attention the right way making buyers lives easier so you rise to the top in a very crowded space of uber-keen Sellers.
Liz Adamson is back with us talking through experiments on client accounts for PPC product market fit from aggressive breakeven ACOs campaigns to design of listing pages and keyword relevance in backend to drive 200-300% increase in sales
Kian has worked with a number of large retailers you will know and shares a number of their tactics on retailer negotiations so you can use them too. From leveraging factories to using inspections to protect your products and how to piggy-back off large retailers orders.
Paul joins us to talk through Facebook re-targeting and the final piece of the jigsaw in setting up the audiences and ads to retarget those audiences that reduces your cost per click and increases your traffic and conversions across the board.
Paul Harvey is with us teaching us how to go about creating custom conversions on Facebook to groom our pixel and build the audience that is closest to the Amazon purchase for us to retarget and build lookalike audiences from
Paul Harvey is with us for an episode focused on educating following on from our brand analytics episode which went down really well. We will show you how to setup the pixel on Facebook for audience building and retargeting. So that you can implement this on your own campaign.
Dan Little is with us talking through the exiting process of selling an Amazon business. What to consider when setting up the business, the accounts and sales data, making sure a structure exists, the sales process itself and what to expect.
Michael Hartman is with us and a new discovery on Amazon Retail Analytics (ARA) data giving brand analytics and detail of clickthroughs, search terms, conversions rates and more for ASINs that is now available to brand registry accounts.
Danny talks through the benefits of his Local Sourcing strategy covering the benefits, how to build your bill of materials (BOM), how its not like Alibaba, hassles with small businesses and the reduction in product costs to be achieved.
Paul Harvey is with us on external traffic and facebook pixels, how to groom your pixel to find a target audience, bargain hunters ruin, the power of the pixel phases from pageviews to add to cart and retargeting chatbox traffic using the pixel.
Steve Simonson continues on data leaks, Amazon Vendor One account and the impact to Sellers, Amazon knocking off Seller products, the implications and repercussions of data leaks and how to get help if you feel hard done by
Athena Saveri talks on network effects and the power of connections. How working on a budget can still get you connected through small groups, meetups and getting out and about. The power of networking is covered.
