There are reasons you have VAs, reasons you use third-party software, and reasons you use an agency. All these reasons are valid. Imagine if you removed all your VAs and hired them locally. Think about managing hundreds of products without software for your PPC campaigns. Both you and I understand

Read this article (https://sellersessions.com/product-quality-perceptions/) and then the scientific paper direct from the horse’s mouth. Premium priced products often are perceived as higher quality by Amazon customers. They don’t mind paying a bit more if they believe the product is worth the value. This has a certain bandwidth—it’s the difference between

It’s one thing to be under-optimized and another to not test for customer objections. Nearly everyone skips this crucial step and then pours thousands into launches, which could have been saved by spending a few days and a few hundred dollars on critical feedback. Why? Because it’s boring, it’s not

I’m going to preface this… Service providers and sellers are not looking for additional unnecessary problems on top of solving the real issues in the business. As a seller, you might occasionally encounter an Amazon customer who acts like a tyrant: they are rude, obnoxious, insincere, and engage in unruly

Put your time and attention before money Hear me out—money is the lifeblood of every business, but if you focus your time and attention on the wrong things, you’ll run out of money sooner rather than later. If you dedicate your time and attention solely to money, but are on

It sounds appealing, right? Everyone loves the idea of getting something for free, without any strings attached. In an ideal world, you could have your entire team paid based on performance while you watch the profits roll in. Wage-free experts, minimal overheads, the ability to fire them on a whim,

Do you need one? Firstly, “full service” is a broad term and can encompass many different aspects. There are several tasks that most, if not all, do not handle. These include product research, product development at the factory level, and logistics. These tasks require intensive effort and are typically managed

Today, let’s discuss what to look for in an agency, balancing the perspective as there are two parties in this dyad: the agency and the client. Neither the agency nor the seller is created equal. Every time you hear that an agency is a scammer, remember there’s also a blacklist

Crystal Balls Anyone who suggests and guarantees specific results should be questioned. Ask them how they arrived at that conclusion and how they can support their claim. Because for any scientific claim to be credible, it must be testable and yield consistent results, regardless of who conducts the experiment or

If it sounds too good to be true, then it likely is. Trust your intuition; it’s woven into your biology and has been used since the beginning of time. If an agency has a sales team, their job is to close deals. If they have a sales team, they will