European Seller Conference Live
March 29, 2019
This week we are in Prague at The European Seller Conference and Danny is Live with all the great guests and speakers at our good friend Augustas’ event.
This week we are in Prague at The European Seller Conference and Danny is Live with all the great guests and speakers at our good friend Augustas’ event.
We are back with Liran Hirschkorn talking Amazon Video Ads and his experience in the trial he used a year ago, plus the story of Amazon blocking ads for CRAP products that can’t realise a profit (CRAP) meaning those vendors can’t shift inventory without dropping their price to Amazon fixing the problem
Liran Hirschkorn is with us on misuse of sales rank and how Amazon ToS is vague on the wording but brushing, rebates and coupon codes might be leading to review manipulations and impacts to best seller ranking that Amazon will certainly frown upon.
Brandon Young gives us a deep dive into Keyword Relevance and how he selects his keywords and products, dominating the keywords even if there are 70 good relevant keywords with exact match and more than 500 a month searches
Jared Haw comes back to drill into Tooling for manufacturing your Amazon products. We go into the two main kinds of tooling types and processes for manufacturing and the relative costs and complexity of the various fixtures and tools available, plus the steps an Amazon Seller might take from idea to production.
Greg Mercer of Jungle Scout is with us to talk through the accuracy of Amazon Product Research Tools and his approach to assessing this using real data in as transparent a manner as he can find so people can make their own judgements.
Augustas Kligys on Affiliate Marketing to bring a balanced view to Danny’s poor view of affiliate marketing with Augustas actually generating some of his income from his affiliate work promoting companies, software and services to his audience
Michael Hartman joins with breaking news on Chinese Sellers Suspended that comes out of a German news article stating 95% of Chinese Sellers have been suspended from Amazon Germany for not providing VAT tax certificates
Liran joins us to educate on ppc and listing optimisation drawing attention to our biases and emotional attachment to keywords and PPC campaigns often to the detriment of revenue and profit. Be objective and let the market and data guide your decision making.
Lorna Lever joins us to dispel myths about how to swap your non-GS1 barcode, the amnesty for those sellers still on legacy barcodes and how to make the change of barcode on your Amazon listing
Michael Hartman is with us talking through affiliates and affiliate marketing. A double edged marketing tool that you could use to promote your products out and also could take affiliate money in for your to promote the services of others
Izzy Benoliel joins us to talk about why Amazon Sellers are Unhappy. It revolves around an Ad and a Post, the latter being where Izzy shared an Ad he saw where Amazon got in the middle between the advertiser and the potential buyer in a paid ad and with their own competing product no less.
Paul has joined us to go through Facebook for ranking products and the use of landing pages and bot flows for launching products, how the importance of getting the initial ad setup correctly drives the success of either landing page or chat bot conversions and how the mechanics of chatflow ‘conversations’ differ from landing page copy.
Paul Harvey joins us talking Facebook, setting up ads for hugely successful product launches time and again. The mechanics of the setup process for effective, high-converting ads and campaigns plus how to target the audience characteristics for the greatest success from reverse psychology to to KISS and perseverance
Kian Golzari joins us to talk about getting your Amazon products into retail stores. We cover networking with buyers, the negotiations and tricks to use, choosing the right partner and how to get attention the right way making buyers lives easier so you rise to the top in a very crowded space of uber-keen Sellers.