Liran and Danny continue their breakdown of the Amazon Black Friday and Cyber Monday checklist covering coupons, images, promotions, pricing and metrics. Give the checklist to your team to optimise for the big day.
In this episode Danny and Liran go over the Amazon Black Friday checklist that you can give to a VA or team member to implement and check before one of the most important days of the year kicks in.
Chris McCabe will talk about dropshippers getting axed from Amazon and how the brands are using AMazon’s own enforcement to tackle dropshippers on their listings with inauthentic claims and more
Liran is with us talking through the Vine program, damage of 1 Star reviews at launch and strategies to recover from a bad launch.
Britney Brown joins to talk through knowing your numbers on Amazon, how ecommerce businesses are different from traditional ones, sales tax and how to manage it plus a free ebook to help
Paul Harvey is with us talking through indexing issues around geo targeting, subscribe and save discounts and warehouse deals the pros and cons.
Darren Saul is back with Vendor Central versus Seller Central and a lot of people moving from Vendor Central. Things like brand registry and the suite of marketing tools available have been a big pull but Seller Central has been getting new tricks too.
Paul Harvey is with us with Influencer Marketing Gone Wrong sharing his marketing strategy using messenger chatbots and Instagram stories to promote his Amazon products
Darren Saul at Vendo to help brands sell on Amazon B2B, to protect themselves as brands and sell more leveraging the benefits of Amazon B2B listings
Sean Smith is here and talking through review score, the impact on PPC to organic ratios, category changes and Q4 strategies. Remember your fundamentals and the review star rating.
Liz Adamson is with us talking through the Amazon Marketing Group, jargon busting on AAP, DSP, AMG and CPM. We cover Return on Ad Spend, the Halo effect and the tie-in with Sponsored Ads, Headline Ads and AMS
Rob is with us on how to stop ebay sellers from abusing and feeding off your listing and images, reporting them and the letters to put a stop
Michelle Barnum Smith runs her own agency focusing on Amazon Messenger Q4 chatbot strategies and marketing…
Chris McCabe is with us on Q4 amazon suspensions and the two strike rule, some new criteria Amazon are applying to appeals and how to protect your Q4…
Michelle Barnum-Smith covers the 5 step protocol for new product launches with your VIP list, general group offers, Product Testing to Organic traffic and cold traffic sources and strategies…
