The Team and Danny look at BSR and Ranking Factors to see what gives us the biggest hit in terms of efforts and rewards. We look at brand names and their effect on BSR plus whether keyword ranking is important.
Danny and the ranking factors team are talking about the newly discovered change on Amazon. The Description field that was deprecated by Amazon and the indexing of its contents turned off, well it’s back! The indexing on the 2,000 chars description now works again.
Danny and the team cover are on ranking factors and look into the power of PPC to move the organic rank needle, plus the grey or not area of rebates for driving sales. Plus the neat trick in listing as ‘used’ is uncovered.
Danny and the team lift the lid on this current spate of suspensions and the ‘real’ factors that are driving them as the data unfolds on discount levels and sales velocity.
Chris and Nicole Parr are seven figure Amazon sellers in Sports & Outdoors, we talk about dealing with and selling to SpaceX, the value of brand and premium pricing, the challenges of German reviewers and having a customer centric focus for your product and brand.
We go in-depth with Paul Harvey talking through his Amazon successes and failures, the move from a successful cagefighter and how that prepared him for teaching in public and private schools in South Africa nad the UK, plus his love for Gorilla Suits.
Yev is sharing on data science and a perspective on how Amazon’s algorithm is spotting artificial spikes and measuring them against ‘real spikes’ and against other similar accounts for a relative measure to assess signals and patterns that may be driving this pattern of suspensions.
Michael Hartman is back from his trip to China investigating how the Chinese Sellers are dominating on Amazon, from their marketing level to the tools used and how they structure. Impressed with modern Shenzen and intimidated by the numbers of people in floors of buildings with 15-20 nine-figure businesses in Shenzen alone.
Anthony Lee is with us talking about rebates, the protocol behind it and whether they are against ToS or not. We talk through the dictionary definition and how Sellers have stretched it. Plus why Anthony believes it is a positive for Amazon, Sellers and of course Buyers.
Anthony Lee is in-depth on his background and what has got him to the success he enjoys today. We talk through humble beginnings and eating hurricane relief box food rations for lunch, no money for hot water to bathe his daughter and the seedlings of Zonblast and the achievement in formulating Slingshot.
Anthony Lee is with us shedding light on the recent suspension furrore giving his views on the current data available to assess whether the sky really is falling, consideration to Amazon algorithm change false positives for suspension and how the reinstatements seem awfully swift.
Danny is sat at Home in the UK but keeping up with the gang out at Canton Fair to give us all the low-down from China.
Casey Gauss joins us for an in-depth session delving into what makes the man. Not your typical hustler early on, coding with socks on his hands and working at McDonalds all play second fiddle to Casey’s Mom and Dad.
Barcus from Six Leaf talks Ranking and Suspension Policy given a current hot issue flaring in the groups around six suspensions in the supplements space, we talk through what we know, what we don’t know and how to get a handle on it if you’re worried.
Danny is sat at Home in the UK but keeping up with the gang out at Canton Fair to give us all the low-down from China.