Sean Smith is here and talking through review score, the impact on PPC to organic ratios, category changes and Q4 strategies. Remember your fundamentals and the review star rating.
Liz Adamson is with us talking through the Amazon Marketing Group, jargon busting on AAP, DSP, AMG and CPM. We cover Return on Ad Spend, the Halo effect and the tie-in with Sponsored Ads, Headline Ads and AMS
Rob is with us on how to stop ebay sellers from abusing and feeding off your listing and images, reporting them and the letters to put a stop
Michelle Barnum Smith runs her own agency focusing on Amazon Messenger Q4 chatbot strategies and marketing…
Chris McCabe is with us on Q4 amazon suspensions and the two strike rule, some new criteria Amazon are applying to appeals and how to protect your Q4…
Michelle Barnum-Smith covers the 5 step protocol for new product launches with your VIP list, general group offers, Product Testing to Organic traffic and cold traffic sources and strategies…
Brian Johnson goes into details around Amazon’s new approach to retargeting ads and how Amazon’s new approach can be harnessed for Q4 and beyond…
Anthony Lee joins and opens the kimono on recent Amazon changes impacting tried and tested promotion techniques, new ranking data for giveaways and URL check for review block…
Liran on Amazon Seller Data promoting against competitor listings and the ethics involved – how far should Amazon be going on their own platform to push their own brands…
Liran talks review changes and the new Amazon terms of service around sellers posting reviews on competitors listings (both good and bad), plus friends review posting and product inserts…
Michelle is in the studio debunking Myths of Chatbots. Do you need a Huge Messenger List, Create an Amazon Review Funnel and the 3 x Bs to avoid – getting burned, blocked and banned…
Roundtable part 2 with Liran, Kevin and Sean covering Q4 Strategies for PPC Launches, Seasonal products, PPC Bidding Relationship campaigns, Lightning Deals and Reviews…
Roundtable part 1 with Liran, Kevin and Sean with tests for indexing, non-indexing keywords, VPN tuning and access plus optimising your campaigns for PPC in Q4…
Michael Hartman is with us on the impact of Trump Tariffs, increased demand and profit for Q4, Chinese Seller strategies for swamping markets and key dates for inventory stocking Q4…
Suspension escalations with Chris McCabe with people getting “final worded” earlier, inauthentic complaints, ensuring plans of action (POAs) are tight and all documentation is complete…
